Digital Marketing

1 week ago

Gurugram Haryana, India Paytm Full time

As a Digital Marketing Associate / Team lead, you will be a key part of Paytm Central

User Growth team and will help drive the customer acquisition and retention through

different digital marketing channels (Majorly focused on OEMs, Appstores, DSPs &

Direct Publisher Apps).

**Your primary responsibilities will include**:

- Planning and Buying: Leading the user acquisition from App stores, DSPs,

Direct publisher apps deals & Affiliates. Always lookout for the new relevant

channels to meet the business objective of scale & optimisation.
- Partner Management: Building and maintaining strong relationships with media

partners to negotiate favorable rates and secure premium inventory.
- Performance Optimization: Monitoring campaign performance, identifying

opportunities for improvement, and making real-time adjustments to optimize

CPT.
- In-depth Data Analysis: Analyzing campaign data, including MMP data from

tools like AppsFlyer, Adjust, or Singular, to identify trends, measure

effectiveness, and inform future strategies.
- Budget Management: Managing media budgets efficiently and allocating funds

to optimize campaign performance.
- Regular campaign Operations: Person will be responsible for clearance of all

relevant invoices and need to collaborate with the legal team to make sure

agreements/IOs are in place.

**Required Skills and Experience**:

- **3-5 years** of experience in digital media buying
- Strong analytical skills and proficiency in data analysis tools (e.g., Google

Analytics, Google Ads, Facebook Ads Manager)
- Should have the necessary skills & comfort in writing copies / scripts for different

marketing campaigns and share detailed briefs with the creative team.
- Mandatory exposure to MMP tools (AppsFlyer, Branch, Adjust, Singular

etc.)
- Exposure to any analytical tool (e.g., SQL, Python, R) is a plus.
- Excellent negotiation and communication skills
- A passion for digital marketing and a desire to learn and grow. Up-to-date with

the latest developments in the digital ecosystem & willingness to explore the

uncharted territories.

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