Digital Marketing Executive

Organization : Avana Medical Devices Pvt Ltd

Industry : Medical Devices

Job Title : Digital Marketing Executive / Manager

Location : Delhi

**About Avana**

Founded in 2009, is the exclusive business partner for Arthrex, RIWOspine, BREG and Aspen in SAARC Countries (India, Sri Lanka, Bangladesh, & Maldives). AVANA's mission “Preserving Health” comes from the concept of the ancient Sanskrit definition of AVANA, meaning preservation.

AVANA has been named as the Best Organization in the Medical Devices space in India for 2021 by Insights Success Magazine.

AVANA is committed to provide surgeons with unparalleled quality of products in all spectrum of Orthopaedic specialty, AVANA partners with Orthopedic surgeons in their medical education as a pursuit of less invasive healing for the patient.

AVANA unites a direct employee strength of 75 and an indirect team of over 250 individuals, dedicated to achieving the mission. AVANA has continued to lead the Indian Orthopaedic industry with 30% revenue growth every year since its establishment.

**Job Summary**

The Digital Marketing executive will drive and be responsible for Digital Marketing initiatives including B2B and B2C to drive awareness of Disease, Brand, Therapy and Products. The Digital Marketing Executive will work closely with the Product and sales team and develop custom campaigns to increase the to generate more leads, create awareness, create active engagement, periodically run the VoC from the patients and manage brand reputation through social media channels.
- The incumbent should be a MBA in Marketing / Post-graduation diploma in Business Management
- Should have 3-5 years of experience in Digital Marketing.

**Roles and Responsibilities in Detail**
- Social Media Handles And KPI Management
- Managing Social Media Handles of the organization
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media
- Expand organization's footprint across all social media platforms including but not limited to Linkedin, facebook, Twitter, Instagram, Vumedi, YouTube, Pinterest, etc
- Maintain Organization branding and Online Reputation management across platforms
- Manage KPIs of Followers, Viewers, Engagement, etc. across all platforms
- B2C
- Content Marketing and Calendarization Plan on Social Media Platforms with the objective of:(a) Organization Branding(b) Disease Awareness(c ) Therapy Awareness(d) Brand Awareness
- Build Trust Management with use of :(a) Patient testimonials
- Maintainance, Conceptualization and execution of Content Calendarization Plan
- Working with Creative Team on Content Creation with various formats including but not limited to Images, GIFs, Videos, Animations, Motion Graphics, Reels, etc.
- Conceptualization, Planning, Calendarization, Execution, Optimizing and Monitoring of Digital media platforms to:(a) Acquire customers(b) Awareness(c ) Lead generation(d) Traffic generation on inhouse platforms(e ) Conversion campaigns
- Work on Patient/Surgeon testimonials to build trust and confidence in organizational brands
- Agency Management
- Working with Social media agencies for ensuring management of KPIs of followers, viewers, engagement, etc.
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Maintain partnerships with media agencies and vendors
- Campaign Management
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Managing PPC campaigns, monitoring reports, and ROI.
- Writing SEO copy for the website.
- Use and implementation of Marketing stack to run campaigns
- Plan and run campaigns across Customer/ Patient Journey Cycle and provide relevant stimulus to move customers across stages towards purchase/ discussion of Brand/ Therapy with surgeons
- Create an omni channel experience for buying, and awareness generation
- Work together with Web Designers to maximize user experience.
- Coordinate with Social Media Marketing Manager in regards to the online adverts.
- Conserve partnerships with media companies.
- Stay updated with digital marketing trends and attend networking events.
- research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- contribute to company and industry blogs and manage e-communications
- assist with paid media, including liaising with digital advertising agencies
- develop and integrate content marketing strategies
- manage the contact database and assist with lead generation activities

**Website Management**
- Managing Content