Junior Digital Marketing Executive

5 days ago

Indore Madhya Pradesh, India Teerth Gopicon Limited Full time

**Digital Marketing Executive - Solar Sector**

**Job Overview**

We are seeking a creative and analytical Digital Marketing Executive to drive our online presence in the solar energy sector. This role will be responsible for developing and implementing digital marketing strategies to promote our solar products, services, and sustainable energy solutions while generating qualified leads for our sales team.

**Key Responsibilities**

**Content Creation & Management**
- Develop engaging content about solar technology, renewable energy, and our products
- Create and manage blog posts, articles, whitepapers, and case studies
- Produce video content showcasing solar installations and customer success stories
- Design infographics and visual content explaining solar benefits and ROI
- Maintain and update website content with latest product information and solar trends

**Social Media Marketing**
- Manage company presence across LinkedIn, Facebook, Instagram, and Twitter
- Create and schedule regular posts about solar technology and company updates
- Engage with followers and respond to social media inquiries
- Track social media metrics and optimize content strategy
- Build relationships with industry influencers and thought leaders

**SEO & SEM**
- Optimize website content for solar industry-specific keywords
- Manage Google Ads campaigns for lead generation
- Monitor and improve search engine rankings
- Conduct competitor analysis and keyword research
- Implement local SEO strategies for regional markets

**Lead Generation**
- Create and optimize landing pages for solar products and services
- Set up and manage marketing automation workflows
- Track lead sources and conversion rates
- Coordinate with sales team for lead qualification process

**Analytics & Reporting**
- Monitor and analyze digital marketing metrics
- Create regular performance reports
- Track ROI of marketing campaigns
- Analyze customer behaviour and journey
- Provide insights for strategy optimization

**Required Qualifications**
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience
- Proven track record in B2B digital marketing
- Strong understanding of digital marketing tools and platforms
- Experience with content management systems
- Knowledge of Google Analytics and Google Ads
- Excellent writing and editing skills
- Experience in solar or renewable energy industry
- Knowledge of solar technology and market trends
- Graphic design skills
- Video editing capabilities

**Technical Skills**
- SEO/SEM
- Content Management Systems (WordPress, etc.)
- Social Media Management Tools
- Google Analytics
- Adobe Creative Suite
- Marketing Automation Software

**Job Types**: Full-time, Permanent

Pay: From ₹35,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Work Location: In person

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