Marketing Executive

5 days ago

Kolkata West Bengal, India Karuna Management Services Ltd Full time

**Job Title**: Marketing Executive / Manager - ATL & BTL

**Location**: Kolkata ,West Bengal

**Salary**: upto 25k

**Job Summary**:
We are seeking a dynamic and results-driven Marketing Executive/Manager to plan and execute **ATL (Above The Line)** and **BTL (Below The Line)** marketing strategies. You will be responsible for driving brand visibility, customer engagement, and lead generation through effective media campaigns, activations, and promotional events.

**Key Responsibilities :ATL (Above The Line)**
- Plan and execute mass media campaigns (TV, Radio, Print, Outdoor).
- Coordinate with creative and media agencies to develop effective ad creatives.
- Ensure brand consistency and messaging across all ATL campaigns.
- Analyze campaign performance and ROI using key metrics.

**BTL (Below The Line)**:

- Organize and manage on-ground activations, exhibitions, roadshows, and in-store promotions.
- Coordinate with vendors, event agencies, and internal teams for smooth execution.
- Plan and execute local marketing activities to boost regional visibility.
- Manage sampling activities, product demos, and influencer collaborations.

**Additional Responsibilities**:

- Prepare marketing calendars and budgets.
- Monitor competitor marketing activities and suggest proactive strategies.
- Coordinate with sales teams for promotional alignment.
- Maintain reports on marketing effectiveness and lead conversions.

**Requirements**:

- Bachelor’s or Master’s degree in Marketing, Business, or related field.
- 2-5 years of experience in ATL/BTL marketing.
- Strong understanding of media planning, event management, and brand promotion.
- Excellent communication, negotiation, and organizational skills.
- Willingness to travel for events and activations.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Application Question(s):

- How many years do you have experience in ATL / BTL Marketing ?

**Education**:

- Bachelor's (required)

**Experience**:

- work : 3 years (required)

**Language**:

- English (preferred)

**Location**:

- Kolkata, West Bengal (required)

Work Location: In person

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