Growth Marketer

13 hours ago

Bengaluru, India Cradlewise Full time

**Growth Marketer**:
**5+ years experience, India**:
**Position Summary**:

- You will be a key hire in the International Growth team and work directly with the Growth Head and founders.
- Execute the strategy around digital acquisition and growth for the company.
- Execute key strategic demand generation campaigns to achieve sales targets.
- You have a ‘figure it out’ attitude and love learning and implementing marketing tools.

**What makes you a great fit for this role**:
**Key Qualifications**:

- 5+ years of proven experience in a growth role where you have a solid track record of delivering key business results across revenue, CAC, LTV.
- Growth mindset and passion for all things growth.
- Experience growing acquisition marketing spend profitably at industry beating CAC.
- Working knowledge and interest in Campaign Automation Tools, Tracking, Instrumentation, Lifecycle marketing and Web Analytics Tools.
- You are execution driven and work well in fast paced environments.
- Passion for understanding and optimizing the user journey across acquisition, activation, retention, revenue and referral.
- Experience in Growth Hacks, across a range of channels - Social Media/ Viral Marketing, demand generation, performance and referral marketing.
- You have a passion for paid advertising across social, search and other upcoming performance media platforms. You love to understand how these platforms/algorithms work.
- You understand the power of creatives and can collaborate with the creative, content and product teams.
- Interest in understanding SEO, content distribution strategies and leveraging existing platforms for customer acquisition.
- You are hands on with analysis on channel performance, identifying optimization opportunities and use data to inform business decisions.
- You are a clear communicator and adept at building relationships and liaising with multiple stakeholders and thrive in cross functional environments.

**You will be responsible for**:

- Implement Cradlewise’s full funnel customer acquisition and retention strategy.
- Implement strategic marketing initiatives across various functions, namely - performance marketing, e-commerce CRO, business strategy and product growth, mar-tech, partnerships, retention and lifecycle marketing.
- Execute growth strategies to improve retention, implement subscription programs and increase customer lifetime value.
- Implement a cutting edge D2C Mar-tech stack across acquisition, e-commerce and retention.
- Implement systems and best practices for data inspired decision making across all steps in the funnel - from reporting to attribution tools as necessary.
- Enjoy a culture of constant experimentation and optimization, push the envelope on all things growth.
- Work with brand/ product / finance teams to ensure strong alignment and customer focus.
- Drive sustainable topline and bottom line growth, own growth goals for the company.

**Nice-to-have**:

- Previous experience in a growth role of a D2C startup, especially in high AOV items.
- An entrepreneur at heart and wants to do your own startup some day.

**What we offer**:

- Competitive salary.
- 100% employer contribution for medical/dental/vision insurance.
- Results oriented work environment.

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