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Digital Marketing Executive

3 weeks ago

Shimla, India SearchEngineACE Full time

SearchEngineACE is a dynamic and innovative IT company seeking a highly motivated and skilled Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a crucial role in developing and implementing our digital marketing strategies to drive brand awareness, enhance customer engagement, and increase online visibility.

**Responsibilities**:
Develop and Execute Digital Marketing Strategies:

- Collaborate with the marketing team to create and implement comprehensive digital marketing plans aligned with business objectives.
- Conduct market research to identify target audiences, market trends, and competitor analysis.

Manage Social Media Presence:

- Optimize company's social media accounts to boost engagement, followers, and brand visibility.
- Create compelling content to attract target audiences and track user engagement.
- Promptly respond to comments, inquiries, and messages on social media platforms.

Content Creation and Management:

- Perform keyword research and optimize content for SEO and improved search rankings.
- Collaborate with stakeholders and external partners for content ideas and ensure brand consistency.

Performance Analysis and Reporting:

- Monitor KPIs, including website traffic, conversion rates, and social media metrics.
- Generate reports using analytics tools to assess campaign effectiveness.
- Provide data-driven recommendations for optimizing digital marketing strategies.

Stay Updated on Digital Marketing Trends:

- Stay informed about industry trends, emerging technologies, and best practices.

Continuously enhance skills through self-learning, webinars, conferences, and training sessions.

**Qualifications and Skills**:
Bachelor's degree in marketing, communications, business, or a related field.
- Proven experience as a Digital Marketing Executive or similar role.
- Strong understanding of digital marketing principles, tools, and techniques.
- Familiarity with website analytics tools (e.g., Google Analytics, Google Search Console) and social media management tools.
- Excellent written and verbal communication skills with a keen eye for detail.
- Creative mindset with the ability to develop engaging content.
- Strong analytical and problem-solving skills, with a data-driven approach.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Familiarity with industry-standard marketing software and tools (e.g., CRM systems, marketing automation tools) is a plus.

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Weekend availability

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Khalini Shimla, Himachal Pradesh 171002: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person