Digital Marketing Executive

3 weeks ago

Shimla, Himachal Pradesh, India Planmans' Full time

SearchEngineACE is a dynamic and innovative IT company seeking a highly motivated and skilled Digital Marketing Executive to join our team As a Digital Marketing Executive you will play a crucial role in developing and implementing our digital marketing strategies to drive brand awareness enhance customer engagement and increase online visibility Job Responsibilities Develop and Execute Digital Marketing Strategies Collaborate with the marketing team to create and implement comprehensive digital marketing plans aligned with business objectives Conduct market research to identify target audiences market trends and competitor analysis Drive organic traffic increase conversions and enhance online presence using SEO SEM email marketing social media content marketing and paid advertising Manage Social Media Presence Optimize company s social media accounts to boost engagement followers and brand visibility Create compelling content to attract target audiences and track user engagement Promptly respond to comments inquiries and messages on social media platforms Content Creation and Management Develop high-quality content for website blog social media and email campaigns Perform keyword research and optimize content for SEO and improved search rankings Collaborate with stakeholders and external partners for content ideas and ensure brand consistency Performance Analysis and Reporting Monitor KPIs including website traffic conversion rates and social media metrics Generate reports using analytics tools to assess campaign effectiveness Provide data-driven recommendations for optimizing digital marketing strategies Stay Updated on Digital Marketing Trends Stay informed about industry trends emerging technologies and best practices Continuously enhance skills through self-learning webinars conferences and training sessions Qualifications and Skills Bachelor s degree in marketing communications business or a related field Proven experience as a Digital Marketing Executive or similar role Strong understanding of digital marketing principles tools and techniques Proficient in using digital marketing channels and platforms including SEO SEM social media email marketing content marketing and paid advertising Familiarity with website analytics tools e g Google Analytics Google Search Console and social media management tools Excellent written and verbal communication skills with a keen eye for detail Creative mindset with the ability to develop engaging content Strong analytical and problem-solving skills with a data-driven approach Ability to manage multiple projects prioritize tasks and meet deadlines Familiarity with industry-standard marketing software and tools e g CRM systems marketing automation tools is a plus Immediate joiners will be given priority Education Any graduate with Good communication skills Job Types Full-time Permanent Fresher Pay 10 000 00 - 20 000 00 per month Benefits Paid sick time Paid time off Provident Fund Schedule Day shift Weekend availability Supplemental Pay Performance bonus Quarterly bonus Experience total work 1 year Required Language English Required Work Location In person

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