Digital Marketing Associate

13 hours ago

Panipat, India Raghav Woollen Mills Full time

We’re looking for a talented and self-driven **Digital Marketing Associate** who can ideate, film, and edit high-quality content across various platforms like Instagram and more. You should be confident in front of the camera, have a sharp sense of what resonates with digital audiences, and be excited to experiment with new tools, including AI.

**Key Responsibilities**:

- **Create engaging content** across platforms (Reels, Stories, Posts, YouTube Shorts, etc.) that reflects Abrazo’s tone and aesthetic.
- **Edit videos and images** for social media using tools like CapCut, VN, Canva, Adobe Premiere, or similar.
- Regularly **ideate and pitch new content ideas** — from campaign concepts to everyday moments that connect with our audience.
- Be **comfortable and confident on camera**, acting as the face of the brand when needed.
- **Stay ahead of social trends**, viral content formats, and storytelling styles to keep our content fresh and relevant.
- **Leverage AI tools** (like ChatGPT, Midjourney, Descript, etc.) to enhance ideation, editing, or scripting processes.
- Work with the marketing team to align content with product drops, campaigns, and seasonal launches.

**What We’re Looking For**:

- Strong skills in **content creation and editing**, especially short-form video for Instagram and YouTube
- A **camera-friendly personality** who enjoys being on screen and bringing a brand to life
- Highly **creative and self-motivated** — someone who can work independently and consistently generate ideas
- A keen understanding of **digital content trends**, audio use, hooks, and storytelling
- Bonus: Familiarity with **AI tools** that assist in scripting, ideation, or content generation
- Organized, deadline-driven, and committed to consistency in posting and execution

**Qualifications**:

- 1-3 years of experience in content creation, social media marketing, or a related role (freshers with a strong portfolio are also welcome to apply)
- Proficiency in video editing tools such as **CapCut, VN, InShot, Adobe Premiere Pro**, or similar
- Strong understanding of **Instagram Reels, YouTube Shorts**, and short-form content best practices
- Comfortable and confident being **on-camera** for brand videos, product showcases, and lifestyle content
- Ability to ideate, script, and execute creative concepts independently
- Familiarity with **AI tools** like ChatGPT, Midjourney, Runway, or others that assist in content generation, editing, or scripting (preferred)
- Strong sense of visual aesthetics, storytelling, and audience engagement
- Excellent communication skills and a collaborative mindset
- Highly organized with the ability to manage deadlines and a content calendar

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Panipat, Haryana: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- content creation : 1 year (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person

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