Digital Marketing Executive

2 weeks ago

Gandhinagar, India Xopple Full time

Experience: 1.5 to 3 years.

Location: Kudasan, Gandhinagar. (Work From Office)

**Responsibilities**:

- Create and implement inclusive digital marketing strategies by utilizing different

digital mediums and setting measurable KPIs.
- Experience in International Social Media Management.Proven ability to manage social

media accounts across multiple regions, including content localization, audience

segmentation, and platform-specific strategies.
- Collaborate with other teams (like content, sales, etc.) to ensure cohesive and effective

marketing campaigns.
- Manage and optimize PPC campaigns on various platforms, including Google Ads,

Facebook Ads, and LinkedIn Ads.
- Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
- Conduct keyword research and on-page optimization.
- Optimise website performance, including organic traffic, bounce rate, and conversion

rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and

new growth opportunities.
- Create and curate social media campaigns, including content creation, publishing, and

community management.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to stakeholders.

**Requirements**:

- 2+ years of experience in digital marketing or content marketing.
- Experience with web analytics tools like Google Analytics and Search Console.
- Proficient in marketing automation tools.
- Excellent communication, presentation and interpersonal skills.
- Experience with content production.

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