Imbc Executive

ID: 7 | 4 - 6 yrs | Pune | careers**Job Title**: Sr. IMBC Executive

**Job Location**: Futurism House, Survey No. 105, Opp. Sadanand Resort, Mumbai-Bengaluru Bypass Highway, Baner, Pune, Maharashtra 411045

**Experience**: 4 to 6 years

**Shift**: 10 am to 7 pm, Monday to Friday

**Qualification**: Any Science Graduate - (B.E/BCA/B.Sc./BCS/MCA/MBA/MCM)

Implement successful Digital Marketing strategies to enhance the business objectives (improve keyword position, online branding, web traffic improvement, conversation optimization)

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**Key-skills required**:

- Hands-on SEO experience with a strong technical focus.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
- Experience with web analytics, Google Search Console, rank monitoring, and leading SEO software tools.
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provide Digital Marketing recommendations in coordination with elements and structure of websites and web pages (Site audit experience).
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, Infographics and presentations).
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
- Research and administer social media tools in support of clients’ social media strategy.
- Monitor and evaluate search results and search performance across the major search channels.
- Work closely with the other team members to meet client goals.

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**Experience with SEO Tools**:Google analytics, SEO Moz, Google Webmaster tool, Bing webmaster tool, Majestic, Link analysis tools, competitor analysis tools, other link and keyword research tools
- Should have Good Knowledge on Google updates, PPC, Google Analytics and webmaster.
- Minimum 15 to 20 successful international Digital Marketing projects will be an added advantage.
- Ability to work independently on projects and also collaborate as a team member.
- Good English Communication skills, both oral and written.
- Should have Experience in PPC
- Experience in Ecommerce domain

**Skills Required**:
**S.No.**

**Mandatory skills
**Nice to have Skills**

1

Hands on experience on latest Google Updates

Proficiency in MS Excel

2

Should have worked on Google Analytics and Google Webmaster Tools

HTML

3

Should have worked on Spammy Link Analysis

Google Certification Preferred (Analytics & Adwords

4

Good in SMO Strategy Planning and Marketing

5

Website architecture design and analysis

6

Good experience in HTML Coding and Analysis

Worked on Pay per Click campaigns

7

On Page - Off Page SEO Optimization

8

Social Media Optimization

9

Content Marketing Strategies

10

Good in communication

11

Good Knowledge in Paid Advertisement

Must to have