Digital Marketing Executive

**Salary**:

- Competitive

**Location**:

- New Delhi

**Country**:

- India

**Business Unit**:

- External Communications & Brand

**Vacancy Type**:

- Contingent Worker

**Closing Date**:

- 31 January 2025

**Meet the recruiter**:

- Monika Sharma

**Digital Marketing executive (contractual position)**

**Department / Business Unit**:
Marketing

**Location**

Delhi

**Reports to**

Digital marketing Manager

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge.

**Role Overview**:
**Key Responsibilities**:

- Lead Management and Updates:

- Support Digital marketing manager on end-to-end lead management process, including lead capture, segmentation, nurturing, and follow-ups.
- Regularly update and maintain the lead database in CRM platforms like Salesforce, Zoho CRM, or HubSpot.
- Generate and analyze lead performance reports to inform marketing strategies.
- Online Certifications and Webinar Management:

- Plan and execute online certification programs and webinars with seamless operational delivery.
- Manage participant registrations and event attendance through integrated systems.
- Design and distribute QR codes for easy registration and resource access during webinars and certifications.
- Distribute certificates and track post-event success metrics.
- Upload content through CMS for website
- Feedback Tracking and Reporting:

- Develop and maintain a feedback tracker to collect participant insights from webinars and events.
- Use survey tools (e.g., Microsoft Forms, Typeform) to gather feedback and generate actionable reports.
- Monitor feedback trends to identify areas for improvement and report them to the team.
- Communication Campaigns:

- Use QR codes to simplify event promotions and provide easy access to campaign landing pages.
- Ensure consistent and timely responses to participant and lead inquiries.
- Website and Social Media Management:

- Regularly update the website with event details, certifications, and new content.
- Develop and post engaging social media content to promote initiatives across platforms.
- Track engagement metrics and use tools like Google Analytics and Hootsuite to optimize campaigns.
- Technical Integration and Tools Management:

- Set up and maintain QR codes for events, feedback forms, and resources.
- Collaborate with the team to integrate digital tools for marketing automation and lead tracking.
- Reporting and Analytics:

- Track and analyze performance metrics for certifications, webinars, and campaigns.
- Generate reports on lead engagement, feedback trends, campaign ROI, and overall impact.
- Use insights from tools like Google Analytics, CRM dashboards, and feedback trackers to enhance strategies.

Skills and Qualifications:
Technical Expertise:

- Proficiency in CRM systems like Salesforce, HubSpot, Mail chimp or Zoho CRM for lead and data management.
- Hands-on experience with webinar platforms (e.g., Zoom, Microsoft Teams).
- Familiarity with tools for creating and managing QR codes (e.g., QR Code Generator).
- Competence in social media management tools like Hootsuite or Buffer.

Communication Skills:

- Excellent interpersonal skills to engage with stakeholders and event participants.

Soft Skills:

- Detail-oriented and organized, capable of managing multiple priorities.
- Analytical mindset for interpreting data and optimizing campaigns.
- Proactive and solution-focused approach to challenges.

Educational Background:

- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

**Experience**:

- 3-4 years of experience in digital marketing, event coordination, or lead management.
- Experience with feedback collection and QR code integration is a plus.