Paid Media Executive

20 hours ago


Chennai Tamil Nadu, India Scale Digitally Full time

This is a full-time on-site role for a Paid Media Executive at Scale Digitally located in chennai. The Paid Media Executive will be responsible for media planning, communication, social media marketing, writing, and social media optimisation (SMO) tasks on a day-to-day basis.

**Responsibilities**:

- Develop and execute paid media strategies across digital advertising platforms
- Plan and manage campaigns with a focus on performance and ROI
- Write engaging ad copies and social content for various platforms
- Optimize campaigns based on performance metrics and analytics
- Collaborate with content, creative, and analytics teams for cross-functional success
- Stay updated with industry trends and platform changes

**Qualifications**:

- **2 to 3 years of relevant experience** in paid media or digital marketing preferred
- Proven skills in **media planning** and **social media marketing**:

- Strong written and verbal **communication skills**:

- Experience with **SMO** and social content strategy
- Hands-on knowledge of **digital advertising platforms** (e.g., Google Ads, Meta Ads)
- Ability to analyze campaign data and make data-driven decisions
- Bachelor's degree in Marketing, Advertising, Communications, or a related field

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Supplemental Pay:

- Performance bonus

Work Location: In person



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