SEO - Finance Content Writers

**The Upstox Story**:
Upstox is one of India's leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, IPOs, Mutual Funds, and more.

By focusing on our customers’ needs and equipping them with personalised yet powerful tools, we witnessed a steep growth of 800% in our customer base from 25 Thousand in 2017 to 2 Lakh in 2019. With 1500% growth in 2020, currently, over 10 million customers trust us with their investment decisions, thus setting us on the course to become an industry-leader in the country.

Our mission is simple - to break down the complexities of investing and make it more effortless, accessible, affordable, and easy for the masses to adopt. This key principle when infused with intuitive design and leading-edge technology will help us empower every Indian to take control of their investments.

RKSV Securities was founded by Ravi Kumar and Shrinivas Viswanath in 2009 and was soon graced by Kavitha Subramanian as the third co-founder in 2016. Backed by Ratan Tata, Upstox had raised $4 million in Series A funding in early 2016 that was led by Kalaari Capital. The Series B funding round scaled multifold and witnessed an investment of $25 million by US-based investment firm - Tiger Global Management in September 2019.

We have a team of highly skilled technology and finance professionals, and are currently looking for highly motivated field experts to be part of our high-energy team.

**Here is what you need to know about this role**:
Job Title: SEO - Finance Content Writer

Location: Mumbai

**Job description summary**:
We are seeking experienced Content Writers with a strong understanding of BFSI (Banking, Financial Services, and Insurance) topics to join our team. As a key member of Upstox’s content team, you will create high-quality, SEO-optimised content that resonates with our audience and ranks well on search engines. You will write blogs, articles, and educational content on stock trading, financial markets, investment strategies, and personal finance, while ensuring the content aligns with Google's Helpful Content Update and EEAT (Expertise, Authoritativeness, Trustworthiness) guidelines. Additionally, you will be responsible for ensuring all content is free from plagiarism and adheres to the highest editorial standards.

**Responsibilities**:

- Conduct Keyword Research: Identify high-potential keywords related to BFSI topics, such as stock trading, personal finance, mutual funds, and investing strategies
- Write & Optimize Content: Write well-researched, SEO-friendly blog posts, articles, and landing pages that align with user intent and rank on search engines
- Adhere to Google Guidelines: Ensure all content meets Google’s Helpful Content Update, focusing on creating valuable, informative, and user-focused content. Follow EEAT guidelines to build trust and authority in financial topics
- Use AI & Plagiarism Detection Tools: Regularly use tools like Copyscape and AI content detectors to ensure all content is original, plagiarism-free, and human-written
- Monitor Content Performance: Track content performance using tools like Google Analytics and SEMrush to optimize existing content and identify new opportunities.
- Collaborate Cross-Functionally: Work with SEO specialists to ensure content is properly optimized and aligned with broader marketing goals.

**Your way to impact**:
Be self-driven / quick starter

Have an ownership mindset

Aggressively drive and deliver results

**What do you need to bring?**
- Proven Writing Expertise: 4+ years of writing high-quality, SEO-optimized content, particularly in the BFSI space

SEO Knowledge: Strong understanding of SEO principles, including keyword research, on-page optimization, meta tags, internal linking, and content structuring.
- Industry Knowledge: Familiarity with the BFSI sector, including stock trading, personal finance, mutual funds, retirement planning, and investment strategies
- Google Guidelines Awareness: Thorough understanding of Google’s Helpful Content Update and EEAT guidelines and how to align content with these standards
- Plagiarism & AI Detection: Ability to identify and avoid AI-generated content. Proficiency in using plagiarism-checking and AI-detection tools to ensure originality
- Content Strategy: Ability to write content that resonates with the target audience while meeting SEO and editorial requirements
- Attention to Detail: High editorial standards, including grammar, style, and fact-checking, particularly for financial and investment content
- Analytical Mindset: Comfort with analyzing content performance and making data-driven optimizations.

If you fit the above description, we would love to connect with