SEO Content Writer

2 weeks ago

Mumbai, India Upstox Full time

Location:

 Mumbai
Job description summary: Produce well-researched, accurate, and engaging content on topics related to stock market/personal/business finance. Continuously monitor statistics to gauge the effectiveness of the copy/content and make improvements as neededCollaborate with other departments as necessary to ensure the successful implementation of the content strategy across channelsCreate scripts for advertisements and product videosCompose and occasionally edit digital content tailored to meet project goals and address the specific needs of end-users in complex initiativesVerify that online content adheres to corporate brand standards, web style guide, as well as legal and compliance requirementsCollaborate with fellow writers in the organisation to exchange ideas, leverage expertise, and provide recommendations that are applicable across various channelsRegularly analyse analytics to comprehend user behaviour, enabling the strategic management and shaping of content and messaging strategiesLead a team of content writers and ensure that their work meets the required TAT and quality levelsIncorporate SEO best practices to enhance the visibility of our content and boost organic trafficChurn out articles on an immediate basis based on market developments
Meet your team: You will work in the Growth and Marketing team wherein you will work closely with market experts, content writers, reviewers, and anchors. You will also collaborate with Product and tech teams for specific projects.
Your way to impact: Be self-driven / quick starterHave an ownership mindsetAggressively drive and deliver results
In your day-to-day role you will: As a Content Writer, your primary responsibility is to craft high-quality, thoroughly researched, and compelling content centred around stock market, personal finance and business news. You need to stay informed about market trends, economic events, and personal finance developments to produce informative articles that assist our audience in understanding and navigating these shifts. Apply SEO best practices to optimise content visibility and boost organic traffic. Address current market developments promptly by creating timely articles. Furthermore, ensure content meets our style guidelines through meticulous review and editing for clarity and grammar.
What do you need to bring? Have a Bachelor’s degree in English, Journalism or a related field, coupled with excellent English proficiencyHave 2+ years of overall experience in the BFSI domainDemonstrate high creativity and imagination with an effective writing style that is both fresh and consistent, catering to a customer-friendly approachPossess a knack for writing, coupled with an understanding of content that resonates well on the internet and social media platformsHave good interpersonal skills and the ability to communicate and collaborate effectivelyBe able to work under pressure, consistently meet tight deadlines and have an eye for detailHave a knack for editing and proofreading with good research skillsHave an interest in commerce, popular culture, and new advertising trends and techniquesBe knowledgeable about digital marketing tactics, including SEO, email marketing and web analyticsHave hands-on experience with Content Management Systems ( WordPress)Have a portfolio of published articles

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