Social Media Executive

6 days ago

Noida Uttar Pradesh, India Modifyed Digital Full time

**Key Responsibilities**:
**1.**Strategic Planning and Execution**:

- **Social Media Strategy**: Develop and implement comprehensive social media strategies to enhance brand visibility, engagement, and growth across various platforms.
- **Campaign Planning**:Plan and execute social media campaigns, including setting objectives, target audience, budget, and timelines.

**2.Content Creation and Management**:

- **Content Development**: Oversee the creation of high-quality, engaging, and original content for social media channels, ensuring consistency with the brand’s voice and identity.
- **Content Calendar**: Manage and maintain an editorial calendar to schedule posts and ensure timely and consistent content delivery.
- **Multimedia Production**:Collaborate with the design and video teams to produce visually appealing graphics, videos, and other multimedia content.

**3.Engagement and Community Management**:

- **Community Engagement**:Actively engage with the online community, responding to comments, messages, and mentions in a timely and professional manner.
- **Influencer Collaboration**: Identify and collaborate with influencers to amplify the brand’s reach and engagement.

**4.Analytics and Reporting**:

- **Performance Analysis**: Monitor, analyze, and report on social media performance metrics (engagement, reach, conversions, etc.)
- **Data-Driven Decisions**:Use insights from analytics to refine and improve social media strategies and campaigns.

**5.Research and Trend Analysis**:

- **Market Research**: Conduct regular research on industry trends, competitor activities, and audience preferences to stay ahead of the curve.
- **Trend Identification**: Identify emerging social media trends and incorporate them into the brand’s social media strategy.

**6.Paid Advertising**:

- **Ad Campaign Management**: Collaborate with the paid media advertising team in executing the campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- **Budget Management**: Manage and allocate the advertising budget effectively to maximize ROI.

**7.Collaboration and Coordination**:

- **Cross-Functional Collaboration**: Work closely with content creators, designers, marketers, and other team members to ensure cohesive and integrated social media efforts.
- **Client Communication**: Maintain regular communication with clients, providing updates on social media performance and discussing strategy adjustments.

**8.Crisis Management**:

- **Issue Resolution**: Monitor and manage potential social media crises, ensuring timely and effective resolution to protect the brand’s reputation.
- **Crisis Communication**: Develop and implement crisis communication plans as needed.

**9.Learning and Development**:

- **Continuous Learning**: Stay updated with the latest social media trends, tools, and best practices to keep the brand’s social media presence innovative and effective.
- **Training and Mentorship**: Provide guidance and training to junior team members and interns.

**Goals and Objectives**:

- Engagement Improvement: Aim to increase engagement rates by a specific percentage over a defined period.
- **Audience Growth**: Drive the growth of social media followers by a target number each quarter.
- **Campaign Performance**: Achieve specific KPIs for social media campaigns, such as click-through rates, conversion rates, and ROI.

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