Digital Marketing Executive

56 minutes ago

Rajahmundry, India Nyros Technologies Full time

**About us**:
Nyros Futureworks is a global technology company specializing in designing and building intelligent, future-ready systems with a focus on AI, software engineering, and digital innovation

We are looking for a detail-oriented and data-driven Performance Marketing Executive to support the planning, execution, and optimisation of paid marketing campaigns across channels including Google, Meta, LinkedIn, and others. The role involves executing lead generation and brand awareness campaigns, closely monitoring performance, providing insights through regular reporting, and driving optimizations to achieve business objectives.

**Responsibilities**:

- Create campaign media plans aligned with business goals (lead generation, awareness, engagement).
- Execute paid campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
- Monitor campaign performance daily and implement optimizations to achieve CPL, ROI, and engagement targets.
- Generate daily, weekly, and monthly reports on campaign performance, spends, leads, and ROI.
- Analyze leads and campaign performance in CRM, ensuring data accuracy and hygiene.
- Collaborate with design and brand teams to review campaign creatives and provide constructive feedback for improvements.
- Ensure timely delivery of campaigns and collateral while maintaining zero-to-minimum escalation.
- Stay updated on digital marketing trends, tools, and new opportunities to drive innovation in performance marketing.

**Skills Required**:

- 2-5 years of experience managing paid campaigns on Google, Meta, and LinkedIn.
- Strong knowledge of lead generation, CPL, ROAS, and campaign optimization.
- Proficiency with ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager).
- Experience in reporting, analytics, and CRM-based lead tracking.
- Excellent coordination and communication skills for cross-team collaboration.
- Ability to contribute new campaign ideas and creative targeting strategies.
- Ability to create graphics / video / audio(mixing) using canva or similar tools is a added advantage.

Work Location: In person

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