Marketing Executive-offline/traditional Marketing

3 days ago

Uttam Nagar Delhi Delhi, India Attitude Edutech Private Limited Full time

Job Title: Marketing Executive - Offline/Traditional Marketing

Location: Uttam Nagar, Delhi

**Job Type**: Full-Time

Experience Required:
Minimum 2-3 years in offline marketing / field marketing / education industry (preferred)

**Job Description**:
The goal is to reach and attract **college students, job seekers, and recent graduates** through effective traditional marketing channels and activities, and to build a consistent flow of walk-ins and leads for our institute.

Key Responsibilities:
**Marketing Strategy & Execution**

*Plan, manage and execute offline marketing campaigns (pamphlet distribution, college outreach, seminar/workshop planning, kiosk activities, etc.)
- Identify potential marketing opportunities in local areas (college events, job fairs, tuition centers, coaching hubs, metro stations, markets, etc.)
- Coordinate and execute roadshows, college visits, career guidance seminars, etc.

**Partnership & Outreach**
- Build partnerships with colleges, universities, coaching centers, and local influencers
- Organize seminars and presentations in colleges to promote institute programs
- Collaborate with college placement cells and student clubs for outreach

**Team Building & Management**
- Recruit and train a marketing support team (field executives, promoters, interns)
- Assign tasks, monitor performance, and ensure timely execution of campaigns
- Maintain strong coordination between the marketing and admission teams

**Lead Generation & Reporting**
- Ensure consistent lead generation through offline activities
- Maintain and update daily, weekly, and monthly reports on marketing activities and lead flow
- Track performance against enrollment targets and suggest improvements
**Key Requirements**:

- Bachelor’s degree (Marketing/Management preferred)
- 2+ years of experience in field marketing/offline marketing (education industry is a plus)
- Excellent communication, negotiation, and team management skills
- Strong local area knowledge and network
- Willingness to travel locally for field campaigns
- Ability to lead and motivate a team to achieve marketing goals

**What We Offer**:

- Competitive salary + incentives
- Growth opportunities within the organization
- Professional and supportive work environment
- Performance-based bonuses and career development opportunities

**Job Types**: Full-time, Permanent

Pay: ₹300,000.00 - ₹400,000.00 per year

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

Work Location: In person

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