Content Writer

2 weeks ago


Delhi Delhi, India Helios Full time

**Job Summary**:
**Key Responsibilities**:

- **Content Creation and Support**:
- Assist in the creation of various content types, including blog posts, articles, social media updates, videos, and infographics.
- Ensure all content is high-quality, accurate, engaging, and consistent with the company's brand voice and style guidelines.
- **Content Calendar Management**:
- Help manage and maintain content calendars to ensure timely and consistent content delivery.
- Coordinate with internal teams to gather information and insights needed for content creation.
- **SEO and Content Optimization**:
- Implement basic SEO best practices to improve content visibility and search engine rankings.
- Optimize existing content to enhance engagement, readability, and conversion rates.
- **Performance Monitoring and Reporting**:
- Monitor content performance metrics using analytics tools (e.g., Google Analytics, HubSpot).
- Generate basic reports to measure the effectiveness of content and provide insights for improvement.
- **Collaboration and Coordination**:
- Collaborate with internal teams (e.g., Product, Sales, Customer Support) to develop content that addresses customer needs and highlights product benefits.
- Work with external partners, such as freelance writers and designers, to support content production as needed.
- **Brand and Messaging Consistency**:
- Ensure all content reflects the company's brand values, messaging, and positioning in the HR tech and global payroll landscape.
- Maintain consistency in content style and tone across all communications.
- **Trend Awareness and Learning**:
- Stay updated on industry trends and content marketing best practices.
- Experiment with new content formats and distribution methods under the guidance of senior team members.

**Qualifications**:

- **Experience**:
- 1-2 years of experience in content creation or digital marketing, preferably within the SaaS or HR tech industry.
- Proven ability to create engaging content and manage multiple projects.



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