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Google Ads Executive

2 weeks ago

Kalyan, India Digital Marketing Doctor Full time

We are looking for a **Google Ads Executive** who can plan, execute, and optimize **paid advertising campaigns on Google Ads** to generate **leads, sales, and conversions**. The role requires strong analytical skills, understanding of user intent, and continuous performance optimization.

**Core Responsibilities (Common for All Levels)**:

- Create and manage **Google Ads campaigns** (Search, Display, YouTube, Performance Max)
- Perform **keyword research** and match type selection
- Write ad copies and create ad extensions
- Monitor budgets, bids, and campaign performance
- Track conversions using Google Ads & Google Analytics
- Follow Google Ads policies and best practices

**Responsibilities by Experience Level1️ Fresher / Intern (Course-Completed)**

**Key Responsibilities**:

- Assist in campaign setup under supervision
- Create keyword lists and basic ad copies
- Monitor daily spend and basic performance metrics
- Learn conversion tracking & reporting
- Support seniors in campaign optimization tasks

**Required Skills**:

- Completed course in **Google Ads / Performance Marketing**:

- Basic understanding of keyword intent & match types
- Familiarity with Google Ads interface
- Analytical mindset & willingness to learn

**2️ Intermediate Level (1-2 Years Experience)**

**Key Responsibilities**:

- Independently manage **Search, Display & Lead campaigns**:

- Optimize keywords, bids, and ad copies
- Improve CTR, Quality Score & conversion rate
- Set up and manage conversion tracking
- Prepare performance reports & insights

**Required Skills**:

- Hands-on experience managing **live Google Ads accounts**:

- Strong understanding of **search intent & funnel stages**:

- Knowledge of Google Analytics & basic tag setup
- Budget handling and ROI optimization skills

**3️ Expert Level (2+ Years Experience)**

**Key Responsibilities**:

- Plan full-funnel Google Ads strategies
- Manage **high-budget & multi-campaign accounts**:

- Scale performance using **PMax, YouTube & remarketing**:

- Reduce CPA and increase ROAS
- Handle account audits, restructuring & policy issues
- Mentor junior Google Ads executives

**Required Skills**:

- Advanced expertise in **Google Ads optimization & scaling**:

- Deep understanding of **auction insights & bidding strategies**:

- Experience with high-intent & high-volume campaigns
- Strong reporting, forecasting & strategy skills

**Preferred Skills (All Levels)**:

- Google Analytics (GA4) knowledge
- Conversion tracking & tag basics
- Landing page understanding
- A/B testing mindset
- Clear communication & reporting skills

**Who Should Apply**:

- Freshers with **course + hands-on Google Ads training**:

- Professionals managing **live ad accounts**:

- People comfortable with numbers, testing & optimization

**Salary / Stipend**:

- **Fresher / Intern**: Stipend / entry-level salary
- **Intermediate**: Fixed + performance incentive
- **Expert**: Higher fixed + performance-based bonus

**Growth Path**:
Google Ads Intern → Google Ads Executive → Senior Google Ads Specialist → Performance Marketing Manager

**Job Types**: Full-time, Permanent, Fresher, Internship
Contract length: 6 months

Pay: ₹10,240.04 - ₹21,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person