SEO Executive

2 days ago

Bengaluru Karnataka, India LeadSquared Full time

Role: SEO Executive

Department: Marketing

Reporting To: Associate Director Marketing

Location: Bangalore

Job Purpose

We are looking for a data-driven and innovative SEO Specialist to help scale organic growth and lead generation for LeadSquared, a fast-growing comprehensive SaaS CRM company.

This role will involve executing on-page, off-page, and technical SEO strategies while working closely with content, performance marketing, and web development teams.

Key Responsibilities
- Execute data-driven SEO strategies to improve organic rankings, traffic, and lead generation for LeadSquared’s website.
- Conduct in-depth keyword research and identify content opportunities based on search intent and B2B SaaS industry trends.
- Optimize website architecture, metadata, internal linking, and structured data markup to improve crawlability and search visibility.
- Implement AI-powered SEO techniques, such as content optimization using NLP models (ChatGPT, Jasper, SurferSEO) and automated keyword clustering.
- Monitor Core Web Vitals and collaborate with developers to improve site speed, mobile-friendliness, and UX optimizations.
- Conduct technical SEO audits, fixing issues related to crawl errors, indexing, schema markup, and JavaScript SEO.
- Track SEO performance metrics (organic traffic, rankings, conversions, backlinks) and generate actionable insights using GA4, Search Console, Ahrefs, and SEMrush.
- Assist in content optimization, entity-based SEO, and topic cluster strategies to improve authority in B2B SaaS search results.
- Support link-building campaigns by identifying relevant industry sites, guest posting opportunities, and partnerships.
- Conduct competitor analysis to benchmark against top-ranking SaaS competitors and recommend growth opportunities.
- Stay updated on Google’s algorithm updates, AI advancements in search, and emerging SEO trends.

Skills & Experience Required
- 1-3 years of hands-on SEO experience, preferably in B2B SaaS or tech industries.
- Strong knowledge of on-page, off-page, and technical SEO best practices.
- Experience with AI-powered SEO tools (ChatGPT, Jasper, Clearscope, SurferSEO, Etc).
- Hands-on experience with Google Analytics (GA4), Search Console, Ahrefs, SEMrush, Screaming Frog.
- Familiarity with content optimization, keyword research, and NLP-driven SEO strategies.
- Understanding of HTML, CSS, JavaScript SEO, and technical site architecture.
- Ability to interpret SEO data, track performance, and provide insights for optimization.
- Experience in B2B keyword strategy, topic clustering, and buyer-journey-based SEO.
- Strong analytical mindset and the ability to test and implement SEO experiments.
- Excellent communication and teamwork skills, with the ability to collaborate with content, development, and marketing teams.

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