International Marketing
1 day ago
International marketing for a USA-based recruiting company involves attracting both employers and job seekers from different countries. Here are some key strategies:
1. **Market Research & Targeting**
- Identify industries and countries with high demand for U.S. recruitment services.
- Research labor laws, visa regulations, and hiring trends in different regions.
- Analyze competitors to find gaps in the market.
2. **Brand Positioning & Messaging**
- Highlight expertise in U.S. hiring practices, visa sponsorships, and compliance.
- Emphasize benefits such as competitive salaries, career growth, and a streamlined hiring process.
- Use testimonials and case studies from successful international placements.
3. **Digital Marketing Strategies**
- **Social Media Marketing**: Use LinkedIn, Twitter, Facebook, and Instagram to connect with job seekers and businesses.
- **Paid Ads**: Run Google Ads and LinkedIn Ads targeting specific regions and industries.
4. **Localized Marketing**
- Translate content into different languages for better reach.
- Create country-specific landing pages with relevant job opportunities and information.
- Partner with local job boards, influencers, and industry networks.
5. **Employer Outreach**
- Build partnerships with U.S. companies looking to hire international talent.
- Attend global job fairs and industry events.
6. **Job Seeker Acquisition**
7. **Compliance & Legal Considerations**
- Stay updated on U.S. immigration laws (H-1B, EB-3, TN visas, etc.).
- Work with legal experts to ensure ethical and legal recruitment.
Pay: ₹16,000.00 - ₹30,000.00 per month
Schedule:
- Night shift
- US shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
Work Location: In person
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