Digital Marketing Executive

Looking for **Digital Marketing Executive** for Thane

**Key Functional Areas of Responsibility**:

- Manage, review, and perform daily account responsibilities associated with Google AdWords, platforms
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
- Monitor and evaluate search results and search performance across the major search channels.

**Professional Skills & Qualifications**:

- No less than 2 years of experience in Paid Marketing - Search Engine Marketing (SEM) and Social Media Marketing (SMM).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
- Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals.
- Social Media Strategists using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
- Good understanding of social media KPIs

**About GOMA**

Engineering demands perfection. At Goma, Engineering is a passion that finds expressions in machinery and solutions. Committed to innovation and built with precision, Goma's engineering division is geared to innovate and create solutions for specific purposes that meet the needs of diverse industries. Goma is committed to investing in people, resources and infrastructure to attain the cutting-edge through design, R&D and innovation with adherence to high-quality standards.

Goma is headquartered at Thane, in close proximity to Mumbai, and is adequately equipped with infrastructure & resources including the administrative precincts and warehousing facilities for spares. The sprawling modern manufacturing facility at Wada, in Thane district, is spread across 5 acres. It is fully equipped with modern infrastructure for Manufacturing, Fabrication, CNC Machining, Assembly, Painting, Testing, and Warehousing. Enhancements in systems, processes, skill-sets and machinery is a continuous process here to achieve excellence in offering products and solutions at par with GMP. We have branches in Bangalore & Chennai (Southern Region), Kolkata (Eastern Region) and New Delhi (Northern Region).

**Our Business**

**High Pressure Pumps & Systems: High precision.**

**Dairy and Food Processing: Engineering that enriches lives.**

As early as in 1991, Goma Engineering recognized the need for developing new generation homogenizers in India. The Group pioneered the first 100% indigenous high pressure homogenizer which was so far an import substitute. This homogenizer was certified and approved by National Dairy Development Board, Anand.

After the success of manufacturing Homogenizer indigenously, Goma expanded its range by manufacturing HTST Pasteurizer in technical collaboration with foreign companies. We also has a range of dairy equipment like Butter Churn, Sanitary Pumps, Storage Tanks, Batch Tanks, Ageing Vats and Cream Separators.

Built on scientific research, cutting-edge design, world-class manufacturing facilities and excellent customer service, Goma is not just the pioneer but a leader in Dairy and Food Processing industry.

**Salary**: ₹40,000.00 - ₹60,000.00 per month

Schedule:

- Morning shift

**Education**:

- Diploma (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)
- Social media marketing: 2 years (preferred)

**Speak with the employer**

+91-XXXXXXXXXX