Digital Marketing Executive

4 days ago

Bengaluru Karnataka, India INNOVFIX PRIVATE LIMITED Full time

**Key Responsibilities**
- **Creative Strategy & Research**:

- Analyze and identify what types of **videos work best** across Meta and Google Ads (short reels, testimonials, story-based, lifestyle, trending content).
- Continuously research **competitor campaigns, trends, and formats** to stay ahead.
- Brainstorm innovative video concepts that connect with the target audience.
- **Video Sourcing & Coordination**:

- Work with internal teams, influencers, and content creators to **get videos produced on time**.
- Write clear creative briefs for video production (tone, duration, message, audience focus).
- Ensure video content is optimized for ad platforms (vertical format, captions, CTA, etc.).
- **Campaign Support**:

- Collaborate with performance marketing team to align creatives with campaign objectives.
- Suggest creative variations for A/B testing and performance improvement.
- Monitor video ad performance and provide insights on what’s working.

**Required Skills & Qualifications**
- Knowledge of **Meta Ads** and **Google Ads** creative best practices.
- Strong eye for **video storytelling, trends, and audience psychology**.
- Experience in working with video creators, editors, or influencers.
- Ability to think creatively and **generate unique video ideas**.
- Good communication and coordination skills.
- Bachelor’s degree in Marketing/Media/Communication preferred.

**Preferred Attributes**
- Out-of-the-box thinker with a passion for digital trends.
- Self-motivated, proactive, and able to take ownership of creative projects.
- Strong team player with the ability to manage multiple stakeholders.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

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