Executive - In-app Experience & CRM

5 days ago

Bengaluru Karnataka, India Smytten Full time

**Job Title: Executive - In-App Experience & CRM**

**Location**: Bengaluru

**Experience**: 1-2 Years in E-commerce / CRM Execution / Merchandising

**About the Role**

At **Smytten**, we believe every interaction with our app should feel seamless, delightful, and valuable to our users. We’re looking for a creative and data-driven **Executive - In-App Experience & CRM** to join our e-commerce team.

This hybrid role sits at the intersection of **in-app merchandising** and **CRM execution**, ensuring users enjoy a smooth product discovery journey and receive relevant, timely communication. You’ll own the look, feel, and engagement of in-app content while executing CRM campaigns that drive conversions and delight users.

If you enjoy understanding user behaviour, optimizing content flows, and turning insights into results — this role is for you.

**Key Responsibilities**

**In-App Merchandising & Experience**
- Curate and refresh homepage, category, and collection layouts in line with campaigns, seasons, and business priorities.
- Improve product discoverability through visually appealing layouts, accurate tagging, and intelligent sorting.
- Work closely with creative, brand, and marketing teams to maintain Smytten’s brand tone and style.
- Track in-app performance (CTR, engagement, conversions) and suggest improvements.
- Maintain content hygiene — update imagery, copy, tagging, and remove out-of-stock products.

**CRM Execution**
- Coordinate briefs, copy, and creatives to ensure alignment with in-app messaging.
- Manage campaign calendars for timely daily and weekly communications.
- Pull performance reports (CTR, open rate, conversions) and share insights.
- Identify opportunities to integrate CRM and in-feed content to boost engagement and retention.

**What We’re Looking For**
- 1-2 years of experience in e-commerce, online merchandising, or CRM execution.
- A creative yet analytical mindset — spotting visual gaps backed by data.
- Proficiency in Excel/Sheets (formulas, lookups) and comfort with CMS/backend tools.
- Strong cross-functional coordination skills.
- Attention to detail and a keen sense of brand tone and product presentation.
- Self-starter mentality with a passion for testing ideas and improving user journeys.

**Bonus Skills**
- Experience with CRM tools like WebEngage, MoEngage, or Clevertap.
- Understanding campaign metrics (CTR, open rates, conversions).
- Exposure to performance analytics, user segmentation, and retention strategies.
- Experience in marketplaces or apps with strong merchandising and CRM interplay.

**Why This Role Matters at Smytten**

At Smytten, your work will directly shape how millions of users discover products and engage with the brand. From curating trending in-app layouts to delivering timely CRM nudges, you’ll be instrumental in driving engagement, retention, and growth.

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