Marketing Associate

17 hours ago

Delhi Delhi, India Bluekraft Digital Foundation Full time

**Organization**: Bluekraft Digital Foundation

**Job Title**:Marketing Associate **(Events Background preferred)**

**Experience**:5+ years in service marketing, ideally within public policy/media.

**Location**: New Delhi, Full Time, 6 Days, On-Site

**Industry**:Public Policy Office

**Role**:
We are seeking a proactive and results-driven **Marketing Associate** with a strong background in service marketing, preferably within the public policy or media sector, who is comfortable working bilingually in Hindi and English. In this role, you will be responsible for enhancing Bluekraft Digital Foundation's presence through digital campaigns, content creation, market research, and collaboration with external marketing partners. You will also coordinate work across internal teams and external partners, ensuring the smooth execution of day-to-day marketing operations.

**Key Responsibilities**

**1. Cross-Team Coordination & Liaison**

Serve as the primary point of contact between internal teams (creative, digital, and research) and external partners to ensure the seamless execution of marketing initiatives. Facilitate clear communication and workflow across departments.

**2. Digital Campaign Management**

Plan, execute, and monitor digital marketing campaigns to enhance brand visibility and engagement. Analyze and optimize campaign performance, providing actionable insights.

**3. Content Creation & Copywriting**

Develop and guide the creation of compelling content and marketing copies for digital platforms (social media, website, newsletters, collateral) in both Hindi and English. Ensure that all content aligns with the brand's messaging and strategic objectives.

**4. Market Research & Insights**

Conduct market research to identify trends, audience preferences, and competitive insights. Present findings to inform and refine marketing strategies.

**5. Collaboration & Partnerships**

Build and maintain relationships with marketing agencies, media partners, and vendors. Coordinate joint campaigns and partnership activities to expand brand reach.

**6. Event Planning & Support**

Assist in planning, organizing, and managing events, both online and on-ground.

**7. Daily Marketing Operations**

Independently handle scheduling, reporting, administrative tasks, and support promotional activities as required.

**Qualifications**
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of marketing experience in current affairs, news, public policy, or the media industry.
- Strong bilingual communication skills (Hindi & English).
- Proven ability to coordinate and collaborate across diverse teams and with external partners.
- Demonstrated experience in planning, executing, and optimizing digital marketing campaigns.
- Strong analytical, problem-solving, and project management skills.
- Creative mindset with attention to detail and a passion for innovation and brand building.
- Ability to manage multiple projects independently and meet deadlines.

**Preferred Attributes**
- Experience in public policy, non-profit, or media environments.
- Familiarity with market research methodologies and tools.
- Up-to-date knowledge of digital marketing trends and best practices.
- Adaptability to fast-paced, dynamic work settings.

Pay: From ₹50,000.00 per month

Work Location: In person

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