Web Content Associate 1

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

he Web Content Associate is responsible for building effective web pages to support brand awareness and marketing programming for RSM US and RSM Canada. Th is role requires following best practices and applies brand governance in all content builds - ensuring a web visitor experience that is likely to achieve page-specific SEO and conversion goals.

The web content associate understands the RSM website hierarchy, SEO strategy, taxonomy, and template and applies this knowledge to stakeholder project briefs to deliver high-quality web pages that serve and delight. The associate is t he primary team member assigned to th e Workfront web edit task request queue, implementing timely changes to site content and coordinating with other members of the content marketing, design and/or digital technology teams to effectively complete change requests.

**General**responsibilities**:

- Uphold RSM brand standards and digital content marketing best practices
- Collaborate and communicate effectively with global team members to ensure timely project delivery
- Provide critical thinking about the approach to digital content publishin g for an optimal user experience
- Proactively manage multiple projects and deadlines, with mínimal revisions
- Actively seek out and participate in skills development training, as defined by career development goals - **15%.**

**W**eb publishing responsibilities**
- Maintain firm and web brand standards across all page experiences
- Regularly participate in AEM and other web content training to improve skills
- Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical q uality for page development
- Support approved RSM subdomain content authoring ( i.e. blogs) as approved by COE leadership
- Implement authoring fixes for technical SEO optimizations
- Collaborate across web content publishing team to provide support, creative problem solving and quality control for a consistent website user experience across RSM domains
- Monitor and implement Workfront web edit request queue tasks - **60%.**

**Digital content**experience**responsibilities**
- Work with web content manager and website engineers to solve technical problems and/or recommend new functionality
- Review site performance reports, as appropriate, to identify improvement opportunities
- Assist with coordinating sitewide content updates
- Support web content manager and digital marketing analytics team with AEM reporting and content audits - **15%.**

**EDUCATION/CERTIFICATIONS**
- Bachelor’s degree in marketing, communications, digital marketing, journalism or design (preferred), or 4 years equivalent business experience

**TECHNICAL/SOFT**SKILLS**
- Demonstrated expertise using enterprise content management systems/web platforms, required ( Adobe Experience Manager, preferred )
- Proficient with digital and content marketing strategy ; required
- U nderstanding o f SEO best practices, preferred
- Strong awareness of grammar and style ( American English, Canadian English)
- Understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc )
- Experience with work management tools, Workfront preferred

**EXPERIENCE**
- 2 - 4 years of experience in web content publishing and site optimization, prefer ably within a large, global or professional services organization
- Awareness of buyer journey, preferably in B2B environment

**LEADERSHIP**SKILLS**
- Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
- Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders