CRM - Retention Marketing

2 days ago

Kandivali East Mumbai Maharashtra, India Parity Cube Full time

Job Description: We are seeking a CRM Associate to spearhead our initiatives aimed at

engaging and retaining existing customers while managing the entire funnel stage metrics for

acquired users. This role requires a dynamic individual who can work closely with cross
- functional teams to optimize customer journeys using growth principles to drive performance.

The primary objective is to develop and execute an engagement and retention program that

significantly improves the retention rates of various user cohorts.

Primary Roles and Responsibilities:
1. Drive the end-to-end customer lifecycle journey through diverse engagement and

retention strategies across different customer cohorts.

2. Execute and manage key reactivation mediums including Push notifications, SMS,

3. Identify customer personas, create relevant customer cohorts, and develop strategies to

effectively target these customers across channels.

4. Develop a CRM plan using user segmentation to craft customized and relevant

communications that move users down the funnel.

5. Analyze data to understand key pain points, effective communication strategies, and

ideal conversion times.

campaigns.

7. Work in partnership with Product, Tech, and Business functions to enhance user

journeys, improve user experiences, and reduce pain points within the funnel.

8. Take ownership of monthly and quarterly retention goals.

Must-have Skills:
1. Deep understanding of Customer Data Platform (CDP) tools such as WebEngage,

CleverTap, MO Engage, etc.

2. Over 1 year of experience in retention and growth roles within a B2C environment.

3. Passionate about marketing with experience in delivering Customer Lifecycle

Management (CLM) strategies, including segmentation, incentivization, engagement,

and overall retention.

4. Proficiency in using data visualization tools (preferably Google Analytics, PowerBI, or

Tableau).

5. Strong proficiency in Excel, with experience in analyzing retention metrics and revenue

incrementality analysis.

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