Digital Marketing Strategist

2 weeks ago

New Delhi, India sunson energy devices pvt ltd Full time

**Job role**:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

**Who we are**

Sunson Energy has been a leading solar EPC firm for the last 25 years. We have installed over 1000s of solar thermal and PV systems in over 20 Indian states.

Our business is built on a passion for solar allowing us to deliver the best in class product and innovate constantly for our clients. We are obsessed with success of our customers.

**Our mission: Bring solar to every home.**

**Responsibilities**:

- Manage adwords and other paid channels
- Set targets and build strategies to help achieve them
- Create and test ad copy for operational efficiency
- Create and optimise landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results

**Requirements**:

- 1-2 years of experience in Digital Marketing or a similar position preferred
- Relevant Bachelor's degree preferred
- Proven experience building campaign strategies from scratch
- Excellent Excel skills - familiarity with pivot tables and vlookups is a huge bonus
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data

**Salary**: ₹350,000.00 - ₹480,000.00 per year

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