Social Media Executive

**Location: Kharghar, Navi Mumbai (WFO)**

Are you passionate about social media and eager to kickstart your career in digital marketing? We’re looking for a **Social Media Executive** to join our dynamic team This is your opportunity to gain hands-on experience, learn the nuances of social media marketing, and grow into a confident SMM professional.

**Social Media Monitoring & Daily Checks**
- Proactively managed daily activity across key social platforms (organic and paid), ensuring timely execution and alignment with campaign goals.
- Monitored live campaigns and post performance, promptly identifying and addressing anomalies or delivery issues.
- Engaged with online communities to maintain brand presence and extract insights from audience behavior.

**Social Media Optimization (SMO)**
- Conducted content research, developed monthly content calendars, and scheduled posts using automation tools.
- Optimized brand profiles for better visibility, SEO alignment, and engagement.
- Implemented strategies to grow organic reach and follower base through data-driven, consistent posting..

**Paid Campaign Setup Support**
- Independently set up and managed paid campaigns on **Ads Manager**, including structuring ad sets, selecting objectives, targeting audiences, and choosing placements.
- Maintained platform hygiene, ensured tracking integrity (UTMs, pixels), and conducted A/B testing to refine creatives and audience segments.

**Performance Optimization**
- Participate in weekly reviews to identify underperforming areas.
- Implement optimization strategies based on performance data and insights.

**Reporting & Documentation**
- Created structured weekly, bi-weekly, and monthly performance reports using native analytics and third-party tools.
- Highlighted campaign insights, performance trends, challenges, and actionable recommendations for future planning.

**Industry Awareness & Learning**
- Stay updated with platform updates, algorithm changes, and social media trends.
- Attend internal training sessions and explore new SMM tools and strategies.

**Collaboration & Communication**
- Worked in sync with creative teams (designers, copywriters) to develop engaging, on-brand content.
- Collaborated with internal PPC, SEO, and web teams to ensure integrated digital strategy execution.
- Communicated task progress, requirements, and outcomes clearly and on time.

**Hands-On Tools Experience**
- Applied working knowledge of: Meta Ads Manager, ManyChat, Google Analytics, Microsoft Clarity, Later App, and native insights tools.

**Who Should Apply?**

**Key Responsibilities**
- Individuals with **0.6- 1.5 years of experience**in social media or digital marketing.
- Recent graduates or those passionate about building a career in social media marketing.
- Strong attention to detail and a proactive, learning-oriented attitude.
- Eagerness to learn and grow in a collaborative environment.
- **Practical Knowledge in Ads Manager and SMO is a must.**

**What We Offer**
- Hands-on experience with live projects and the latest tools.

Pay: ₹20,000.07 - ₹28,000.70 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- Do you have hands-on experience in Social Media Optimization (SMO)?
- Have you independently run paid campaigns using Meta Ads Manager (Facebook/Instagram)?
- ow many months/years of experience do you have in social media marketing (SMM)?
- What is your notice period?
- Are you comfortable working from our office in Kharghar, Navi Mumbai (Work From Office)?

Work Location: In person

Expected Start Date: 30/06/2025