Copywriter
2 weeks ago
Responsibilities
- Transform campaign briefs into clear, creative, and impactful messaging, ensuring alignment with brand objectives.
- Craft short, high-impact marketing copy, including taglines, campaign slogans, CTAs, and punchy headlines that resonate with the target audience.
- Work closely with designers, strategists, and marketers to ensure cohesive messaging across all platforms.
- Maintain a strong, consistent brand voice and tonality, adapting messaging to different campaigns and audiences.
- Contribute to brand storytelling, helping refine the brand’s personality and communication style.
- Brainstorm and conceptualize marketing campaigns, content ideas, and brand narratives with the creative team.
- Edit and refine copy to ensure clarity, conciseness, and emotional appeal
**Qualifications**:
- 5+ years of experience in copywriting, preferably in a creative agency, media, or brand marketing role.
- Strong portfolio showcasing ad copies, campaign messaging, brand voice execution, and social media content.
- Ability to take a campaign brief and convert it into engaging, on-brand messaging.
- Strong understanding of brand identity, tone of voice, and personality, with the ability to adapt messaging to different platforms and audiences.
- Experience creating Instagram carousel content and educational marketing materials. Exceptional storytelling skills with a sharp, persuasive writing style.
- Collaborative mindset, working closely with designers, marketers, and content strategists to execute creative campaigns.
- Strong organizational skills, ability to manage multiple projects and meet deadlines.
- Prior experience in a marketing agency or similar fast-paced environment is a plus.
Pay: Up to ₹500,000.00 per year
**Experience**:
- total work: 6 years (preferred)
Work Location: In person
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