Social Media Executive

1 week ago

Mumbai, India Vidyalankar Full time

**Roles and Responsibilities**
- Create & execute the marketing strategy and calendar for all social media and performance marketing traction channels (Webinars, YouTube, Instagram, Telegram, Google).
- Understand student pain-points when making purchase decisions & create content, convert content to creatives and send the creatives to leads on all lead nurturing channels
- Work with the operations team, faculty and counsellors to create social media content including videos, reels, stories and posts.
- Work with management to allocate and assign budgets to each channel.
- Coordinate with the marketing agency to ensure smooth running of ad campaigns.
- Create the structure and content of landing pages, forms to collect leads.
- Review ad performance and optimize ads and landing pages as necessary.
- Create campaign performance reports to generate insights and spend reports to monthly invoicing.
- Give regular briefs of marketing campaigns to the sales team.
- Review the performance of each channel by taking feedback from the sales team and decide which channel to focus on.

**Knowledge**:

- Experience in making social media creatives and content for any study abroad brand.
- Proficiency with tools like canva, typeform, luma, Zoom Webinar.
- Knowledge of key metrics to track across channels.
- Proficiency with Microsoft Excel, Word and Powerpoint.
- Knowledge of pulling reports from Google Adwords, Facebook Ads Manager.

**Skills**:

- Ability to iterate on campaigns at a fast pace by considering performance, feedback from students and the sales team.
- Ability to multitask
- An eye for aesthetically pleasing creatives.
- Ability to communicate with and get work done from others in the organization

**Behaviour**:

- Extreme attention to detail
- Willingness to incorporate feedback from others.
- Willingness to put in long hours when needed.
- Role:_Social Media Marketing
- Salary:_ Not Disclosed by Recruiter
- Industry:_Education / Training
- Functional Area:_Marketing & Communication
- Role Category:_Digital Marketing
- Employment Type:_Full Time, Permanent
- Key Skills
- marketing campaignscanvaSocial Media Marketing
- marketing strategySocial Media Content Marketinggoogle adwordsDigital Marketingsocial media
- Skills highlighted with ‘‘ are preferred keyskills

Education
- UG:_Any Graduate

**Company Profile**:
Vidyalankar Group

Hi, were Vidyalankar - one of India’s most trusted education groups. We serve 25,000+ students annually and help them achieve their academic goals. Since our inception in 1960, we’ve recruited the best faculty and team members to help educate India’s youth. If you’re passionate about education and want to have an outsized impact - we want to talk to you.

Company Info
- X
- Contact Company:_Vidyalankar Group
- Address:_102,,1st Floor,Pearl centre,Senapati Bapat Marg,Da, dar West, MUMBAI, Maharashtra, India

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