Avp - Growth

**Job Purpose**:
Responsible for building growth product experiences and infrastructure to grow the business across Mobile APP & Web platforms. Role will entail owning the strategy, roadmap, and execution of key growth product initiatives focused on unlocking remarkable experiences for our existing customers through data driven customer insights.

**Key Accountabilities**:
**Product Vision & Roadmap for driving X-Sell/Up-Sell of Financial Services through APP & Web Channels**
- Be responsible for creating a product vision and a roadmap that aligns with the overall cross-sell strategy of DMI vision leveraging customer research, customer experience and new technologies.
- Work with cross-functional teams to design, develop, and launch new products to drive higher X-Sell/Up-Sell/retention.
- End-to-end ownership of delivering the products in line with the roadmap
- Write crystal clear User Stories & product requirements & work with the team to be create design/wireframe.
- Cooperating with the team to ensure quick implementation of product growth plans.
- Prior Experience in Mobile APP is a must.
- Responsible for monetization of the customer base by launching new products & business lines e.g., Insurance, Warranty, Payments, UPI etc.

**Optimize the product for customer and business needs through Funnel Optimization**
- Be outcome-oriented; everything we do needs metrics, and the role will be expected to define and improve these metrics.
- Setting and ensuring the company achieves specific KPIs in product-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue.
- Performing detailed product analysis which covers the product management funnel with all its aspects.
- Improving various aspects of customer experience, such as early marketing impressions and new account onboarding
- Determining and monitoring the effects of the metrics optimization
- Drive retention strategies & drive higher DAU, MAU & reduce Churn.

**P&L Management**
- Maximizing the customer lifetime value by managing the lifecycle & increasing retention
- Increase the X-Sell ratio for both the Credit & Fee products.
- Manage the marketing budget across channels and ensure blended CAC is within the target range.
- Manage the P&L for few of the business lines (Repeat Consumption Loans / Fee Income)

**Stakeholder Management**
- Interacting with cross functional teams such as Product, Design, Tech, Credit, Operations, Communication & Customer Success to drive the Growth agenda & ensuring correct implementation of all the product growth hacks.
- Lead discussions with external stakeholders/ channel partners during engagement calls
- Role requires a very high level of cross-functional interaction to successfully drive the Product Growth initiatives.

**Education Qualifications**:

- MBA from a reputed institute with 5-7+ years of fulltime experience as a product manager launching consumer or B2B products.
- Knowledge of tools
- WebEngage, MoEngage, Clevertap, Adobe, Google Analytics, AppsFlyer, Branch etc.

**Work Experience**:

- ** -**5-7+ years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business (Fintech) or a bank/NBFC
- Experience with iterative hypothesis-driven product development and experimentation
- Experience working with a broad set of stakeholders and driving alignment.
- Strong written and verbal communication skills
- Takes an ownership mindset and works on whatever it takes to solve problems and delight users.
- Spikes in cutting through ambiguity to produce strategic insights and opportunities.
- Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementality testing, usability testing)
- Strong Analytical Skills & business acumen
- Skills: SQL, Advanced Excel including Pivot Tables, R/Python is good to have.
- Information Security expectation: (Please select one of them)