Search Arbitrage

Key Responsibilities:
Google Ads Campaign Management:
Set up, manage, and optimize Google Ads campaigns with a focus on ROI and profitable arbitrage opportunities.

Research and select keywords that can drive quality traffic at a low cost.

Create and refine ad copy, bid strategies, targeting options, and landing pages to maximize campaign performance.

Traffic Arbitrage:
Identify arbitrage opportunities where paid traffic from Google Ads can be purchased at a lower cost and directed to destinations that generate higher returns (e.g., affiliate offers, e-commerce stores, or other monetized pages).

Monitor and analyze traffic sources and their performance in real-time, adjusting bids, ads, and keywords as needed to maximize profitability.

Optimization & Reporting:
Continuously analyze and optimize Google Ads campaigns, adjusting bids, ad copy, targeting, and landing pages to improve conversion rates and reduce cost-per-acquisition (CPA).

Develop and implement A/B testing strategies for ads, keywords, and landing pages.

Provide detailed reports on campaign performance and ROI, making data-driven recommendations for improvements.

Budget Management:
Manage and allocate advertising budgets effectively, ensuring that each campaign delivers maximum return on investment.

Continuously monitor and refine bidding strategies to ensure cost-effective traffic generation.

Data Analysis & Trend Identification:
Analyze performance data and identify trends, insights, and opportunities for further growth.

Track key performance indicators (KPIs) like cost-per-click (CPC), click-through-rate (CTR), cost-per-conversion, and conversion rate.

Cross-Platform Integration:
Compliance & Best Practices:
Stay up-to-date with the latest Google Ads policies, digital marketing trends, and industry best practices.

Ensure all campaigns comply with Google’s advertising policies and guideline

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹37,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

Application Deadline: 24/01/2025