Google Ads
4 days ago
Key Responsibilities:
Google Ads Campaign Management:
Set up, manage, and optimize Google Ads campaigns with a focus on ROI and profitable arbitrage opportunities.
Research and select keywords that can drive quality traffic at a low cost.
Create and refine ad copy, bid strategies, targeting options, and landing pages to maximize campaign performance.
Traffic Arbitrage:
Identify arbitrage opportunities where paid traffic from Google Ads can be purchased at a lower cost and directed to destinations that generate higher returns (e.g., affiliate offers, e-commerce stores, or other monetized pages).
Monitor and analyze traffic sources and their performance in real-time, adjusting bids, ads, and keywords as needed to maximize profitability.
Optimization & Reporting:
Continuously analyze and optimize Google Ads campaigns, adjusting bids, ad copy, targeting, and landing pages to improve conversion rates and reduce cost-per-acquisition (CPA).
Develop and implement A/B testing strategies for ads, keywords, and landing pages.
Provide detailed reports on campaign performance and ROI, making data-driven recommendations for improvements.
Budget Management:
Manage and allocate advertising budgets effectively, ensuring that each campaign delivers maximum return on investment.
Continuously monitor and refine bidding strategies to ensure cost-effective traffic generation.
Data Analysis & Trend Identification:
Analyze performance data and identify trends, insights, and opportunities for further growth.
Track key performance indicators (KPIs) like cost-per-click (CPC), click-through-rate (CTR), cost-per-conversion, and conversion rate.
Cross-Platform Integration:
Compliance & Best Practices:
Stay up-to-date with the latest Google Ads policies, digital marketing trends, and industry best practices.
Ensure all campaigns comply with Google’s advertising policies and guideline
**Job Types**: Full-time, Permanent
Pay: ₹35,000.00 - ₹50,000.00 per month
Schedule:
- Day shift
Work Location: In person
Application Deadline: 27/01/2025
Expected Start Date: 15/02/2025
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