Digital Marketing Strategist

7 days ago

Bengaluru Karnataka, India HTD Resources Full time

**Roles & Responsibilities**

**Develop & Execute Marketing Strategies**
- Design and implement strategic marketing plans that align with overall business objectives.
- Conduct market research to identify trends, opportunities, and competitor activities.
- Utilize data-driven insights to optimize marketing initiatives and maximize ROI.

**Brand Positioning & Awareness**
- Strengthen the company’s brand presence across digital and traditional channels.
- Collaborate with the creative team to ensure brand consistency in messaging and visuals.
- Develop compelling content strategies to enhance brand storytelling of the organization & its clients.

**Campaign Management**
- Oversee the planning and execution of multi-channel marketing campaigns.
- Analyze campaign performance and optimize based on key performance indicators (KPIs).
- Work with cross-functional teams to ensure seamless execution of marketing initiatives.

**Lead Generation & Customer Engagement**
- Develop strategies to attract and nurture leads through inbound and outbound marketing efforts.
- Improve customer engagement through personalized marketing tactics.

**Analytics & Performance Tracking**
- Measure and analyze the effectiveness of marketing campaigns using key metrics.
- Generate reports and provide insights to improve future marketing strategies.
- Optimize marketing spend based on data-driven decision-making.

**Collaboration & Communication**
- Work closely with sales, product, and other departments to align marketing efforts with business objectives.
- Stay updated with industry trends and emerging marketing technologies.

**Skills & Qualification**
- MBA in Marketing (Preferably from Top rated institutions)
- Minimum 3-4 years of experience as a marketing strategist, marketing manager, or similar role.
- Strategic Creative thinker and data-driven.

**-Proven track record of achieving digital marketing success and strong attention to detail & handling projects worth 50 Lakhs to 1 Crore.**
- In-depth knowledge of CRM software and content management systems
- Excellent communication skills, both verbal and written
- Great leadership skills
- Helps shape the brand positioning and narrative while targeting the proper audience
- Creates marketing strategies to launch and market new products
- Ability to work with a team of marketing professionals
- Clear written and verbal communication to express ideas and share marketing strategies
- Desire to stay current on the latest marketing strategies and best practices
- Varied marketing experience on different-sized accounts and different types of marketing campaigns
- Analytical skills to evaluate the effectiveness of a campaign

**Job Types**: Full-time, Permanent

Pay: ₹800,000.00 - ₹1,500,000.00 per year

Schedule:

- Day shift

Application Question(s):

- Please mention the budget of the biggest project you have handled.

**Experience**:

- Developing & Executing Marketing Strategies: 3 years (preferred)
- Campaign Management: 3 years (preferred)

Work Location: In person

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