Hod- Marketing

**Marketing Head**: **Company Overview**: Since 2011, Aditi Tracking Support Pvt Ltd has been a trusted leader in GPS-based telematics, vehicle tracking, and fleet management solutions across India. Our mission is simple - help businesses save costs, improve efficiency, and optimize operations through technology. We are looking for a Marketing Head who thinks sales-first — someone who can design and execute strategies that generate leads, fuel the pipeline, and directly contribute to revenue growth, while building a strong brand presence in the market. **Job Overview**: This role is not about creating campaigns that look good on paper — it’s about building a marketing engine that drives sales conversions. The Marketing Head will be responsible for both demand generation and brand growth, working hand-in-hand with the Sales team to deliver measurable business outcomes. - >> **Key Responsibilities**: Sales-Driven Marketing - Develop integrated sales & marketing strategies aligned with revenue targets. - Ensure minimum qualified lead flow per quarter, with clear attribution to marketing campaigns. Own the lead funnel: awareness MQL SQL opportunity - closed deal. - Work closely with Sales Leaders to track progress and fine-tune campaigns for better conversions. Lead Generation & Demand Creation - Implement lead scoring, nurturing, and re-engagement processes. - Drive ABM (Account Based Marketing) for high-value enterprise accounts. Branding & Communication - Build a credible, trusted brand identity in the telematics and SaaS space. - Create sales enablement content, pitch decks, case studies, ROI calculators, client success stories. - Strengthen thought leadership through blogs, PR, industry reports, and influencer partnerships. Collaboration with Sales - Sit in weekly pipeline review meetings with sales to track lead progress. - Provide the sales team with battle cards, competitor analysis, and talking points. - Co-own the revenue number alongside the Sales Head. Market Insights & Growth Strategy - Conduct deep market research and competitor benchmarking. - Identify new customer segments, geographies, and verticals for expansion. - Provide data-backed insights for product positioning and pricing. Events & Networking - Plan and execute trade shows, industry events, and customer workshops. - Build strategic partnerships and alliances that expand reach and drive new leads. **Key Skills & Competencies**: - Proven expertise in demand generation and sales-aligned marketing. - Strong digital marketing knowledge (SEO/SEM, LinkedIn Ads, Marketing Automation, CRM). - Excellent leadership, communication, and stakeholder management skills. - Analytical mindset — ability to connect marketing spend to revenue impact. - Ability to thrive in a fast-paced, target-driven environment. **Qualifications & Experience**: - MBA/PGDM in Marketing, Sales, or Business. - 8-12 years of experience in B2B marketing with strong exposure to sales-linked campaigns. - Prior experience in SaaS / IT / Telematics / Automotive industries is highly preferred. - Hands-on experience with CRM tools and marketing automation platforms. **Performance Metrics (KRA/KPI)**: - Lead volume & quality (MQLs, SQLs). - Marketing contribution to sales pipeline & closed deals. - Campaign ROI (cost per lead, cost per acquisition). - Sales enablement effectiveness (content usage, deal support). - Brand visibility & engagement metrics (reach, traffic, conversions). **What We Offer**: - A leadership role with direct revenue impact. - Competitive compensation + performance-based incentives. - Freedom to build a sales-first marketing engine from the ground up. - Growth opportunities in a fast-scaling telematics leader. Contact - 7400432096