Digital Marketing Assistant

The Role of a Digital Marketer

The role of a digital marketer is to develop, implement, and manage online marketing strategies to promote products, services, or brands using various digital channels. Digital marketers leverage the internet and technology to reach and engage target audiences, drive conversions, and achieve business goals. The specific responsibilities of a digital marketer can vary based on the organization, industry, and specialization, but here are some common aspects of the role:
1. Strategy Development

Digital marketers create comprehensive marketing strategies that align with the organization's overall goals. They identify target audiences, analyze market trends, and choose the most effective digital channels and tactics to reach potential customers.

2. Content Creation and Management

Creating engaging and relevant content is a key part of digital marketing. This includes writing blog posts, creating videos, designing graphics, and managing social media content. Content should resonate with the target audience and convey the brand's message.

3. Search Engine Optimization (SEO)

Digital marketers optimize website content and structure to improve search engine rankings. This involves keyword research, on-page optimization, link building, and monitoring search engine algorithm changes.

Become an AI-powered Digital Marketing ExpertPurdue Post Graduate Program in Digital MarketingEXPLORE PROGRAM4. Social Media Marketing

Managing social media platforms is crucial for building and maintaining brand presence. Digital marketers develop social media strategies, create content calendars, engage with followers, and use paid advertising to reach specific demographics.

6. Pay-Per-Click (PPC) Advertising

Digital marketers use platforms like Google Ads and social media ads to create targeted advertising campaigns. They manage budgets, create ad copy, select keywords, and monitor ad performance to ensure a positive return on investment.

Run Ad Campaigns on Google, YouTube and FacebookPurdue Post Graduate Digital Marketing ProgramEXPLORE COURSE7. Data Analysis and Reporting

8. Conversion Rate Optimization (CRO)

Improving the efficiency of digital marketing campaigns is a key focus. Digital marketers identify areas for improvement in user experience, landing pages, and conversion funnels to increase the likelihood of conversions.

9. Marketing Automation

Become an AI-powered Digital Marketing ExpertPurdue Post Graduate Program in Digital MarketingEXPLORE PROGRAM10. Stay Updated

The digital marketing landscape is ever-changing. Digital marketers need to stay informed about the latest trends, algorithms, and technologies to adapt their strategies and tactics accordingly.

11. Collaboration

Digital marketers often work closely with cross-functional teams, including designers, developers, content creators, and sales teams, to ensure a cohesive marketing strategy.

12. Brand Management

Digital marketers play a role in maintaining and enhancing the brand's online reputation. They monitor online mentions and engage with customers to manage brand perception.

**Job Types**: Full-time, Permanent

**Salary**: From ₹20,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Ability to Commute:

- Thoraipakkam, Chennai, Tamil Nadu (required)

Ability to Relocate:

- Thoraipakkam, Chennai, Tamil Nadu: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 9790331035