Junior Digital Marketing Executive

1 week ago

Gandhinagar, India agrovikas agritech pvt ltd Full time

**Key Responsibilities**:

- **Social Media Strategy**: Develop and execute a comprehensive social media marketing strategy to increase brand awareness and drive engagement on Facebook and other platforms.
- **Lead Management**: Manage and nurture Facebook leads, ensuring timely follow-up and conversion through targeted campaigns and customer engagement.
- **Content Management**: Create engaging and relevant content (text, images, videos) by Influencers and inhouse team tailored to our audience to promote products and enhance brand visibility.
- **Campaign Management**: Plan, implement, and monitor paid advertising campaigns on Facebook, Adwords, other platforms by optimising for performance and ROI.
- **Analytics and Reporting**: Analyse social media performance metrics, generating regular reports to assess campaign effectiveness and inform strategy adjustments.
- **Audience Engagement**: Actively engage with followers, responding to comments, messages, and reviews to foster a strong online community.
- **Collaboration**: Work closely with the sales and product teams to align marketing efforts with business goals and product launches.
- **Trend Monitoring**: Stay up-to-date with the latest social media trends, tools, and best practices to keep our marketing efforts innovative and effective.
- **Competitor Analysis**: Monitor competitors' social media activities and industry trends to identify opportunities for differentiation and growth.
- **Budget Management**: Assist in managing the social media marketing budget, ensuring efficient allocation of resources.

**Specific Requirements**:

- Proven experience in Paid social media marketing, particularly on Facebook and adwords.
- Strong understanding of lead generation and conversion strategies.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools and analytics platforms.
- Creative mindset with the ability to develop compelling content.
- Strong organisational skills and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Pay: ₹15,000.00 - ₹18,000.00 per month

**Experience**:

- Social media management: 1 year (required)
- Social media marketing: 1 year (required)
- Google AdWords: 1 year (required)

Work Location: In person

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