Digital Marketing Executive

1 week ago

Shalimar Bagh Delhi Delhi, India McLine Studios Full time

**Digital Marketing Executive**

McLine Studios is a leading architectural firm that designs and delivers innovative and sustainable architectural projects. We’re seeking a **proactive and self-sufficient Digital Marketing Executive** to take full ownership of our digital presence. This role requires someone with hands-on experience in SEO, content strategy, website management, and visual content creation.

**Key Responsibilities**:

- **Website Management**: Maintain and optimize the WordPress website for SEO, UX, and technical performance, including basic HTML/CSS edits.
- **SEO**: Lead all on-page, off-page, and technical SEO efforts, including keyword optimization, audits, and backlink building through guest posting.
- **Content Strategy**: Plan, write, and manage engaging content across blogs, service pages, and social media.
- **Visual Design**: Create and maintain high-quality, on-brand visuals for digital platforms using Canva, Photoshop, and AI tools.
- **Analytics & Reporting**: Track website performance, SEO health, keyword rankings, and content effectiveness using tools like Google Analytics and Search Console.
- **Social Media**: Independently manage Social Media marketing—posting, engagement, and experimentation with different formats; repurpose content into shorter formats for higher engagement.
- **Performance Marketing (preferred)**: Support or manage campaigns on Google and LinkedIn; track metrics, and analyze performance using Excel and dashboards.
- **Research & Insights**: Conduct in-depth topic and keyword research, competitor analysis, and content audits; translate insights into actionable strategies for SEO, content, and outreach.

**Requirements**:

- 2+ years of relevant experience in digital marketing
- Solid understanding of SEO (on-page, off-page, and technical)
- Strong command of WordPress, HTML/CSS, and web performance tools
- Proficiency in Google Analytics, Search Console, and other SEO tools
- Excellent writing skills with the ability to create both technical and creative content
- Experience with design tools like Canva and Photoshop
- Ability to work independently with mínimal supervision

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Provident Fund

**Experience**:

- Digital marketing: 4 years (required)

**Language**:

- English (preferred)

Work Location: In person

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