Marketing Executive

24 hours ago

Borivali Mumbai Maharashtra, India Vibrant PublisherS Full time

**POSITION: MARKETING EXECUTIVE**

**Job Details**

**Location**:Borivali, Mumbai (On-site)**Reporting To**: Director Employment **Type**:Full-time

**About Vibrant Publishers**

**Job description**:
As a _**Marketing Executive**_, you will assist in the development and execution of integrated marketing strategies to promote Vibrant Publishers’ publications across digital, Amazon, and institutional channels. You will work closely with internal teams (Sales, Editorial, Design) and contribute to marketing campaigns that align with company goals and brand standards.

**Key Responsibilities: Strategy & Planning**:

- Assist in developing and executing the overall **marketing strategy** and **calendar** for Vibrant Publishers.
- **Identify target audiences** and help create tailored campaigns to reach them.
- Support in setting and monitoring **KPIs** for brand awareness, lead generation, conversion, and retention.

**Campaign Management**:

- Support planning and execution of **paid ad campaigns** (Google Ads, Amazon Ads, Meta, LinkedIn).
- Coordinate seasonal and title-specific promotions, especially for **Amazon** and direct-to-consumer channels.

**Amazon & E-Commerce Marketing**:

- Assist in **optimizing product listings on Amazon** (SEO, A+ content, keywords, visuals).
- Help drive **reviews**, **rankings**, and **traffic** using internal tools and external agencies.
- Monitor **sales reports** and performance metrics on **Amazon KDP**, **Seller Central**, and other platforms.

**Team Collaboration & Leadership**:

- Support the **marketing team** and collaborate with editorial, design, and sales teams on content and materials.
- Oversee the execution of **marketing materials** and campaigns with a focus on quality and brand consistency.

**Analytics & Reporting**:

- Track the **ROI of campaigns** using tools like **Google Analytics**, **HubSpot**, and **Amazon dashboards**.
- Prepare **monthly performance reports** and provide insights and recommendations for optimization.

**Qualifications**:

- **Bachelor’s degree** in **Marketing**, **Communications**, **Business**, or a related field.
- **1-3 years of experience** in marketing, preferably in **publishing**, **e-commerce**, or **edtech** sectors.
- Excellent **verbal and written communication skills**.
- Experience working in a **team-oriented environment** and collaborating cross-functionally.
- A **creative mindset** with a **data-driven approach**.

**Preferred Skills**:

- Experience with **publishing tools** (KDP, IngramSpark) and **Amazon Seller Central**.
- Proficiency in **design tools** like **Canva** or **Adobe Creative Suite**.
- Familiarity with **PR/media outreach** and **event/webinar planning**.

**What We Offer**:

- **Competitive salary** of ₹25,000-₹35,000 (based on experience and qualifications).
- **Flexible working hours** with hybrid/remote options.
- A **collaborative**, **mission-driven team culture**.
- **Opportunities for learning**, growth, and creativity.

**Application Notice**:
Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

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