
Team Member
3 days ago
**Designation**:Executive
**Updated**:May 11, 2025
**Location**:Maharashtra, India
**Organization**:Pulp and Fibre
- Brand Communication Development & Implementation - Navyasa
- Content Creation: Develop engaging and relevant content for blogs, newsletters, website, and social media to attract and engage target audiences.
- Market Research: Conduct market research to identify trends, customer preferences, and competitive insights, helping shape future marketing strategies.
- Brand Management: Ensure consistent messaging and branding across all marketing materials and communication channels.
- Social Media Strategy: Manage social media accounts and create content that drives engagement, awareness, and leads.
- Performance Tracking: Analyse the performance of marketing campaigns, using tools like Google Analytics, social media insights, and other metrics to optimize and report on results.
- Event Planning: Assist in organizing and promoting events, trade shows, and conferences to engage with clients and prospects.- BTL Brand Activations
- Consumer trends : insight mining from primary markets, social media & other media
- Track & drive competitor activities & performance across all media (ATL, Social & Ecommerce)
- Create monthly reports on brand performance, impact areas, consumers trends
- Ensure positivity around the brands through PR and Media Relations (India and International Markets)
- Maintaining media relations with key media publications & agencies
- Ensuring brand’s visibility in media through relevant stories and advertisements.
- Product Development, Improvement & Protection
- Participate in monthly meetings with business teams to provide insights on brand performance for continued innovation and enhancements
- Co-ordinate with agencies to create appropriate messages for brand expansion
- Follow up and co-ordinate for timely execution of content across all digital platforms
- Strategy, Budgeting & Planning
Stay current on market trends and competitor activities
- Formulate monthly & annual plans for building brand awareness & consideration
- Collate budget data for brand spends and maintain a record of the same
- Handle spends against budgets data with close monitoring for the function and present to Head - B&C regularly
- Ensure budget reconciliation is done every month
Mandatory Skills:
- Communication Development (Concept creation, advertising brief writing, creative evaluation)
Consumer Intelligence: insight mining from Primary markets
**Qualifications**:
Bachelor of Business Admin.
**Minimum Experience Level**:
2-4 Years
**Report to**:
Vice President
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