Social Media Executive

Social Media Executive

Location: Chandigarh

Compensation: As per industry standards

Key Responsibilities
- Designing, implementing and monitoring social media strategy and execution for multiple clients, in line with the organization’s objectives and specific needs
- Ideating and writing creative content, as per latest trends in digital media that can go viral, for social media handles of multiple clients
- Oversee day-to-day and overall management of assigned social media handles, including content, scheduling posts, monitoring comments and messages and engaging with audience
- Coordinating and collaborating with the creative design team and other internal teams and providing creative ideation inputs for visuals
- Managing the online community of clients and maintain a positive relationship with followers, responding timely to comment and messages and promoting positive interactions for brands
- Planning and executing social media advertising campaigns to promote products, services, events, or brand awareness, leveraging paid advertising tools and targeting options to reach specific audiences.
- Monitoring social media channels and track key performance metrics, such as reach, engagement, conversion rates, and ROI.
- Managing social media advertising budgets effectively, allocating resources efficiently to maximize ROI and achieve campaign objectives within budgetary constraints.
- Monitoring conversations and trends related to the brand or industry on social media platforms. Gather feedback, identify opportunities, and address customer concerns or issues proactively.
- Conducting social listening for pitches to new clients
- Assisting with influencer marketing strategies by identifying, suggesting and collaborating with influencers, brand advocates, and strategic partners to amplify reach, increase brand visibility, and drive engagement on social media.
- Ensuring consistent brand messaging, voice, and tone across all social media channels. Protect the brand's reputation and manage any potential crises or negative publicity effectively.
- Researching and staying up to date with latest trends, content ideas and updates on social media and staying up to date with trends and news
- Managing the social media handles of Partners Advertising Pvt. Ltd.
- Generating social media analytical reports and guiding social media strategy accordingly for multiple clients
- Using analytics tools to analyze data, derive insights, and optimize campaigns for better results.
- Preparing regular reports and presentations summarizing social media performance, highlighting key insights, successes, and areas for improvement. Presenting findings to clients or internal stakeholders as needed.

Skills & Qualifications
- Minimum 1-2 years of relevant work experience in the social media, digital marketing and communications field
- Fluent in English and Hindi languages with advance written and oral communications skills
- Ability to proofread content for public postings.
- Ability to plan and execute social media campaigns, engaging content as per client and the target audience
- Advanced-level understanding of social media tools, analytics and reporting
- The capacity to generate innovative ideas for social media campaigns, content strategies, and visual assets to capture audience attention and drive engagement.
- Ability to engage with the audience, respond to comments and messages, foster positive relationships, and manage online communities effectively.
- Proficiency in using social media analytics tools to track performance metrics, interpret data, and derive insights to optimize campaigns and achieve marketing objectives.

**Job Types**: Full-time, Permanent

Pay: From ₹20,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time

Work Location: In person

Expected Start Date: 15/04/2025