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Copywriter

2 weeks ago

Kolkata West Bengal, India Boost Tech Full time

SOME BASIC KEY RESPONSIBILITY AREA'S:

- Write clear, concise, and compelling copy for various platforms, including print, digital, and social media.
- Craft engaging product descriptions that highlight the features and benefits of a product or service.
- Develop copy for advertising campaigns, including slogans, taglines, and promotional materials.
- Create engaging and shareable social media content, including posts, tweets, and captions for images and videos.
- Incorporate search engine optimization (SEO) strategies into web content to improve visibility and ranking in search engines.
- Review and edit copy for grammar, spelling, and style to ensure it is error-free and maintains a consistent tone and style.
- Ensure that the copy aligns with the brand's voice, message, and guidelines.
- Conduct regular content audits to ensure all materials are up-to-date and relevant.
- Collaborate with marketing, design, and product teams to develop and execute content strategies that support business objectives.
- Participate in brainstorming sessions to generate creative ideas and concepts for marketing campaigns
- Stay updated on industry trends, market developments, and competitor activities to ensure content is relevant and engaging.
- Use insights from market research to inform content creation and strategy.
- Strong command of the language, excellent grammar and punctuation, and the ability to craft clear, engaging, and error-free content.
- Ability to adapt writing style and tone to match the brand's voice and guidelines, as well as to suit different media and platforms.
- Solid understanding of marketing principles and the ability to create copy that persuades and influences readers to take action.
- Familiarity with search engine optimization (SEO) best practices and the ability to incorporate relevant keywords to improve online visibility.
- Creative thinker with the ability to generate innovative ideas for content and marketing campaigns.
- Ability to think outside the box and bring fresh perspectives to content creation.
- Strong attention to detail to ensure all content is polished and professional.
- Ability to manage multiple projects and meet deadlines without compromising on quality.
- Excellent communication skills and the ability to work effectively in a team environment.
- Strong interpersonal skills to collaborate with various departments and stakeholders.

Qualifications:

- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- Proven experience as a copywriter or in a similar role.
- Portfolio of published articles or copywriting samples.
- Proficiency in using SEO tools and analytics platforms.

Pay: Up to ₹25,000.00 per month

Schedule:

- Day shift

Work Location: In person