Senior Copywriter

23 hours ago

Kolkata West Bengal, India RECEX Full time

Position Senior Copywriter Location - Kolkata Salt Lake Sector V Experience 3 years of relevant experience in creative digital agency advertising agency digital agency Skills Required Exceptionally creative and imaginative Good written and interpersonal skills Work well in a team Able to work under pressure Keen eye for detail Active interest and knowledge in commerce popular culture and new advertising trends and techniques Job Responsibilities As an advertising copywriter you ll work alongside graphic designers within the creative department of an advertising media or full-service agency You ll work with client briefs to conceive develop and produce effective advertising campaigns You ll focus on providing the written words copy for an advertising campaign while the graphic designers will deal mainly with the visual images Copy can include creating headlines slogans catchphrases straplines and body copy for print collaterals social media post writing for social media and quick commerce products Creating scripts for radio jingles promotional videos and TV commercials You ll usually work in partnership with graphic designers to form a creative team working on creative briefs You ll handle several client accounts at the same time which makes the job varied and interesting As an advertising copywriter you ll need to familiarize yourself with your clients products and services the target audience and their competitors activities liaise with clients and interpret their briefs develop creative ideas and concepts often in partnership with the creative designers present ideas to the creative director for approval and development and then to your clients write clear persuasive original copy through the various iterations of the project proofread copy to check spelling and grammar amend revise or redevelop adverts or campaigns in response to feedback from the creative director account team or clients oversee campaigns through the production stage to completion work on several campaigns at once sometimes under pressure and often to tight deadlines keep up to date with industry economy popular culture and trends Monitor the effectiveness of advertising campaigns Must be aware of social media platforms Must Understand how digital social media creative ad calendars are being made Understand what content format works in which platform For e g Reels in Instagram etc

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