Social Media Executive

2 days ago

Bengaluru Karnataka, India Innvocon Full time

**Department: Brand Marketing**

**Job Type: Full-Time (Work from Office)**

**Location: Bangalore**

**Experience: 1- 2 Years**

**ROLES & RESPONSIBILITY**:
**Strategy Development**:

- Develop and execute social media strategies aligned with overall marketing objectives and brand identity.
- Identify key target audiences and tailor content to effectively engage and resonate with them.
- Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.

**Content Creation and Management**:

- Create compelling and visually appealing content (including but not limited to images, videos, and copy) for various social media platforms such as Instagram, YouTube, Snapchat, Linkedin, Pinterest, etc.
- Plan and schedule content calendars to ensure consistent and timely posting.

**Campaign Execution**:

- Plan and execute social media campaigns (including promotions, contests, influencer partnerships, etc.) to drive user engagement, traffic, and conversions.
- Collaborate with cross-functional teams (e.g., marketing, sales, product development) to integrate social media initiatives with overall business objectives.

**Performance Analysis and Reporting**:

- Monitor and analyze key performance metrics (e.g., reach, engagement, conversion rates) to assess the effectiveness of social media efforts.
- Generate regular reports summarizing campaign results and provide actionable insights for continuous improvement.

**SKILLS & EXPERIENCE**:

- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Proven experience of at least 1 year in social media management, preferably from an e-commerce industry.
- Strong understanding of social media platforms, algorithms, and analytics tools.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for storytelling and visual aesthetics.
- Ability to work independently and collaboratively in a fast-paced environment.
- Detail-oriented with strong organizational and time management skills.
- Familiarity with e-commerce platforms and digital marketing principles is a plus.

Pay: ₹400,000.00 - ₹500,000.00 per year

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Rotational shift
- Weekend availability

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- Strategy Development: 1 year (preferred)
- Content management: 1 year (preferred)
- Campaign Execution: 1 year (preferred)
- Performance Analysis: 1 year (preferred)

Work Location: In person

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