
Integrated Programme Executive
1 week ago
Introduction:
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
Founded in 1843 to support the cause of free trade, The Economist is and always has been a publication of sometimes radical opinion with a reverence for facts. It is firmly established as one of the world's most authoritative and influential publication.
The Integrated Programme & Strategy team at The Economist develops strategies to open new opportunities with target clients and develop breakthrough solutions that solve our clients’ marketing challenges in innovative ways. The origins of initiatives can be pro-active or in response to agency and client requests. Working closely with the sales, content marketing, digital, and events teams, we employ a range of sources to identify clients’ goals and utilise the full range of the Economist Group’s resources to meet them.
Currently we are seeking an Integrated Programme Executive to help create presentations for our marketing clients in response to media and integrated RFPs. We are looking for a highly-motivated individual who is comfortable making complex programs easy to understand.
Accountabilities:
**In the role you would be expected to**:
- Develop original integrated advertising and sponsorship themes and campaign programs in response to agency RFPs and requests from clients- Deliver programs using clear and concise storytelling- Demonstrate a keen interest on strategic verticals (finance, industry, tech, and luxury)- Assist in the ongoing maintenance and improvement of our marketing resources shared drive, including keeping materials on advertising products up to date and working to continuously improve the Groups’ understanding of our offerings- Command a thorough understanding of Economist Group capabilities and platforms- Build strong connections cross-functionally within the organization to utilize the full potential of The Economist Group on behalf of the clients- Work with the sales teams to develop a deep understanding of clients marketing challenges and goals
**Performance Measures**
- Consistently produce clear, concise marketing programs and internal communication
- Develop original proposals, both pro-active and in response to client RFPs that address client objectives and leverage the unique offerings of The Economist Group.
- Develop clear, impactful proposals in PowerPoint
- Pursue new learning that will benefit the organization
Experience, skills and professional attributes:
**To succeed in the role you must have**:
- Agency or publishing experience and 3 or more years of work experience- Experience in corporate marketing or content marketing- Excellent writing skills- A passion for creative brainstorming and problem solving- Excellent proofreading/editing skills- Ability to respond creatively to meet specific marketing objectives- Ability to manage multiple ongoing projects, meet tight deadlines, and deliver for colleagues at many levels of the organization- Knowledge of recent trends in the publishing and advertising, as well as key client verticals
**You will be able to demonstrate**:
- Strong interpersonal skills required to build relationships across all levels of the organization and functional areas for collaboration- Ability to work in a fast paced, entrepreneurial team-oriented environment- Ability to be comfortable with and navigate through ambiguity and uncertainty in a complex environment- A collaborative proven team player with skills in managing relationships, inside and outside of the team
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