Marketing Executive

4 days ago

Chembur Mumbai Maharashtra, India Ukiyo Stays Full time

About the company:
Ukiyo Stays is an online travel company with a team of travel experts specialising in the vacation rental industry. We are experts at curating/handpicking the most suitable and beautiful holiday homes and provide with a myriad of experiences to remember. With 10000+ satisfied guests, our aim is to create vacations that are beyond excellence and provide our guests with seamless booking experience. We have a handpicked collection of over 1000 villas located across Goa, Alibaug, Lonavala, Karjat, Mahabaleshwar, Mussoorie, Bali, Phuket and so on.

We are also known for catering various inhouse experiences and fulfilling all your vacation needs. We, at Ukiyo Stays, offer the perfect blend of quality, affordability, professional hospitality and care.

**Job brief**:
As a marketing executive, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.

**Responsibilities**:

- Designing and presenting new social media campaign ideas.
- Monitoring all social media platforms for trending news, ideas, and feedback.
- Develop and execute influencer marketing strategies and creative campaigns
- Identify and build relationships with prominent influencers and thought leaders
- Preparing detailed promotional presentations.
- Helping with the planning and hosting of marketing events.
- Researching and evaluating competitor's marketing and digital content.
- Take over content creation for all of our company social media accounts, including organising cross-platform content strategies.
- Develop new social media campaigns from the ground up, considering our clients’ needs and their specific industries.
- Monitor social channels for trending news, ideas and memes, then capitalise on those trends through our social media accounts.
- Assist with capturing and analysing social media metrics.
- Work closely across functions to drive Offline Marketing initiatives
- Analyse and report on the effectiveness of offline marketing programs on an ongoing basis to senior stakeholders
- Track and analyse the performance of advertising campaigns
- Test, target and optimise across channels and be creative with advertising, product offers and partnerships.
- Ensure campaign implementation follows organisational guidelines.
- Compile regular reports of campaign performance and results.
- Improve new campaigns using data and feedback from existing and previous projects

**Requirements and skills**:

- Strong desire to learn along with professional drive
- Bachelor’s degree in communication, digital marketing or related fields
- Strong problem-solving skills
- Exceptional communication and project management skills
- In-depth knowledge of running B2B and B2C campaigns
- Ability to manage several marketing campaigns simultaneously
- A good understanding of current marketing trends

**Salary**: ₹12,000.00 - ₹15,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Fixed shift

Ability to commute/relocate:

- Postal Colony Road, Chembur, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (required)

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