Bengali Copywriter and Social Media Officer

Job Description: Bengali Copywriter and Social Media Officer

**Institute of NeuroDevelopment (IND)**

**Location**: Kolkata

**About Institute of NeuroDevelopment (IND)**:
The Institute of NeuroDevelopment (IND) is dedicated to supporting children with neurodevelopmental challenges, including autism. We provide intervention services both at our center and remotely/online, and we work on developing and delivering structured programs for parent empowerment and training. Our mission is to create a positive impact on the lives of children and their families by offering comprehensive support and resources.

**Position**: Bengali Copywriter and Social Media Officer

**Job Type**: Full-time

**Role Overview**:
**Key Responsibilities**:

- **Copywriting and Content Creation**:

- Write clear, concise, and persuasive marketing copy in Bengali that effectively communicates the brand's message and value proposition.
- Create content for longform and shortform videos, video descriptions, infographics, blogs, and other marketing materials.
- Research and gather insights to develop a deep understanding of our services, target markets, and audience needs.
- Adapt writing styles and tones to suit different platforms, audiences, and marketing objectives.
- **Social Media Management**:

- Develop and execute social media strategies to increase engagement, reach, and brand awareness on platforms such as Facebook, Instagram, and YouTube.
- Create and schedule posts, stories, and other content on social media platforms.
- Monitor social media channels for trends, feedback, and opportunities to engage with the community.
- Analyze and report on social media performance metrics to optimize content and strategies.
- **Community Engagement**:

- Interact with followers, respond to comments and messages, and foster a positive and supportive online community.
- Organize and participate in community events, webinars, and live sessions to engage with parents, caregivers, and other stakeholders.
- **Collaboration and Coordination**:

- Work closely with the research team to develop content that is accurate, informative, and engaging.
- Collaborate with designers, videographers, and other stakeholders to ensure seamless integration of copy into various marketing assets.
- Participate in brainstorming sessions and contribute creative ideas for marketing campaigns.
- **Quality Assurance**:

- Proofread and edit copy for accuracy, grammar, spelling, and adherence to brand standards.
- Ensure consistency in brand voice, messaging, and adherence to style guidelines across all marketing materials.
- **Staying Informed**:

- Stay up-to-date with industry trends, best practices, and emerging marketing technologies.
- Continuously improve copywriting and social media skills through learning and professional development.

**Key Result Areas (KRAs)**:

- **Content Quality and Engagement**:

- Create high-quality, engaging, and persuasive content that aligns with our brand and resonates with our audience.
- Increase social media engagement, followers, and reach through effective content and strategies.
- **Social Media Performance**:

- Develop and execute successful social media campaigns that achieve set goals and metrics.
- Monitor and analyze social media performance, making data-driven adjustments to optimize results.
- **Community Building**:

- Foster a supportive and engaged online community through active interaction and engagement.
- Organize and participate in events that strengthen our relationship with the community.
- **Collaboration and Coordination**:

- Effectively collaborate with internal teams and external stakeholders to create cohesive and impactful marketing materials.
- Ensure timely and efficient delivery of content and social media activities.

**Qualifications and Skills**:

- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
- Proven experience as a copywriter and social media manager, preferably in a similar role.
- Excellent written and verbal communication skills in Bengali.
- Strong understanding of social media platforms, trends, and best practices.
- Ability to create compelling narratives and persuasive marketing copy.
- Proficiency in content creation tools and social media management platforms.
- Self-driven, proactive, and able to work independently as well as in a team.
- Strong organizational and time-management skills.
- Ability to handle multiple projects simultaneously and meet deadlines.
- Empathy and understanding of the challenges faced by families with children with neurodevelopmental issues.

**Application Process**:
Join us at the Institute of NeuroDevelopment and contribute to making a positive impact on the lives of children and their families through your creativity and communication skills.

**Job Types**: Full-time, Permanent

**Benefits**:

- Cell phone reimbursement
- Health insurance

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly b