IT Marketing

1 day ago

Patliputra Colony Patna Bihar, India gautm tech solution Full time

ROLE & RESPONSIBILITY:

- Creating content for websites, social media, and other platforms
- Optimizing content for search engines
- Analyzing performance metrics to measure campaign effectiveness
- Staying up to date with digital marketing trends and best practices
- Participating in technical communities and providing thought leadership
- Collaborating with other departments on collateral and sales cadences
- Incorporating customer feedback into product strategy
- Representing the company at industry events
- Develop and execute IT-focused marketing strategies to drive growth in key markets.
- Collaborate with the sales and product teams to align marketing goals with business objectives.
- Define the buyer persona and segment audience for tailored marketing campaigns.
- Lead the creation of engaging, technical, and informative content such as blog posts, whitepapers, case studies, and website content.
- Analyze the performance of campaigns and optimize for higher conversion rates and lead quality.
- Oversee brand messaging and ensure consistency across all channels.
- Manage content and promotional strategies for trade shows, webinars, and conferences to increase brand visibility.
- Design and implement lead generation strategies to attract new customers and nurture existing relationships.
- Measure and report on lead generation performance, adjusting campaigns based on results.
- Analyze market trends, customer insights, and competitive landscape to inform marketing strategies.
- Maintain up-to-date knowledge of IT industry developments, new technologies, and digital marketing tools.
- Work closely with the sales team to align marketing and sales efforts, ensuring the

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

**Experience**:

- Social Media ads web promotion & publicity caompaings.: 2 years (preferred)
- Marketing: 3 years (preferred)

Work Location: In person

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