Marketing - Sem & Paid Advertising Strategist

**Who is sa.global**

Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we’ve been a part of Microsoft’s elite Inner Circle for11 years. Our global organization has a 1000-member team across 25 countries.

**Why Choose sa.global**

Open, flexible, vibrant, collaborative, and diverse - these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.

Led by our Core Values**:Agile, Capable, and Committed**, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.

**Values of sa.global**
- Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed
- Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
- Come as you are, make work fun & others successful, and foster an always learning mentality

**About the Role**

We offer a career with growth opportunities in a dynamic, collaborative, and supportive organization. We also have a strong and ethical working culture. If you'd to work with a team that is passionate about their work while also having a good sense of fun, you might have just found what you are looking for

sa.global is seeking a highly experienced **SEM and Paid Advertising Strategist** to join our dynamic **Marketing** team in **Bangalore, India**. You must be willing to work in the office on a regular basis. You will play a pivotal role in developing and executing paid search campaigns across Google Ads and LinkedIn, driving qualified traffic, leads, and conversions for our business goals.

**Key Responsibilities**
- Develop comprehensive SEM and paid advertising strategies aligned with sa.global's overall marketing objectives, incorporating SEO best practices and leveraging AI-powered insights
- Conduct in-depth keyword research and competitive analysis to identify high-value target audiences, utilizing AI tools to uncover valuable insights
- Create, manage, and optimize PPC campaigns across Google Ads and LinkedIn Ads platforms, leveraging AI-powered automation and optimization features
- Continuously monitor campaign performance, analyze data, and implement data-driven optimizations to maximize ROI, utilizing AI-powered analytics tools to identify key trends and opportunities
- Develop and A/B test ad copy, landing pages, and targeting strategies to achieve campaign goals, leveraging AI-powered creative optimization tools
- Generate comprehensive reports that highlight key metrics, performance trends, and actionable insights for leadership teams, leveraging AI-powered data visualization tools to create impactful reports
- Stay up-to-date on the latest trends and best practices in SEM, paid advertising, and AI, continuously seeking opportunities to improve campaign effectiveness
- Collaborate closely with the marketing team to ensure seamless integration of paid advertising with broader marketing initiatives

**Skills and Experience**
- Seasoned marketing professional with 10-15 years of experience in Search Engine Marketing (SEM) and paid advertising strategies
- Google Ads (formerly AdWords) mastermind with a proven track record of success in managing and optimizing PPC campaigns
- Adept at utilizing LinkedIn Ads to target B2B audiences and achieve specific marketing objectives
- Strategic thinker with a deep understanding of SEO principles and a keen eye for leveraging AI tools to enhance strategy, reporting, and campaign execution
- Analytical whiz with expertise in reporting and data visualization. You can transform complex data into actionable insights for leadership and management teams
- Strong communicator who can clearly articulate campaign performance, recommendations, and optimization strategies to stakeholders at all levels
- Collaborative team player who thrives in a fast-paced environment

**What We Offer**
- The opportunity to join a growing and dynamic marketing team at a leading company
- A fast-paced environment where you can make a real impact on our business goals
- Competitive salary and benefits package
- A chance to work with cutting-edge marketing technologies and platforms
- A collaborative and supportive work environment that fosters creativity and innovation

**Contact Us